The way guests view luxury travel is changing. What travelers used to equate with a luxury guest experience, such as hands-on customer service, is no longer the standard for many.
According to the Amex Trendex survey, today’s consumers say that personalized experiences, cleanliness and privacy are the most desirable luxury amenities.
Travelers are looking for greater control over their guest experience, and one way to offer that is through technology. Leveraging technology is a simple, future-proof way for any hotel to create a luxury guest experience.
Guest room messaging
According to a recent interview with Marriott International, the pandemic has resulted in varying comfort levels among guests when it comes to in-person interactions. Through guest room messaging, hotels can send personalized messages straight to a guest’s TV. This is a creative way for hotels to cater to everyone’s preferences by offering digital communication or in-person services based on the guest’s discretion.
Hotels can use this feature to welcome a guest to their property, send updates on current activities or check in on them during their stay. This feature also allows hotels to target specific groups of guests who may be traveling for an event such as weddings or conferences.
Health and wellness features
When choosing a hotel, many guests are looking for a relaxing experience and an opportunity to recharge. As the focus on health and wellness among consumers continues to rise, catering to these preferences can help create a luxury guest experience.
In-room channels are an easy way to market on-site wellness opportunities or even show on-demand in-room workouts for guests to follow along. Another increasing popular feature is offering guided relaxation videos and soothing sounds for a better night’s sleep.
Smart room technology
One of the most important emerging trends is the adaptation of smart technology in guest rooms. The Internet of Things (IoT) allows guests to control and personalize every aspect of their stay with the touch of a button. By tracking guest preferences, hotels can cater to returning customers by setting their preferred temperature, lighting and even tune the TV to their favorite program all before they walk in the door.
Smart room technology is not only a luxury feature for guests, but benefits hotel owners as well. When guest rooms aren’t in use, hotels can adjust the temperature and lighting to energy-efficient settings to promote an eco-friendly environment – something many guests are now considering when choosing a hotel.
In-room concierge services
Through guest room entertainment technology, hotels can offer in-room concierge services accessible through the guest’s TV. Guests have the ability to order room service, more towels from housekeeping, book spa appointments or even make dinner reservations right at their fingertips.
Hotels can further personalize these services by offering updated flight information from nearby airports. Guests can enter their specific flight information to monitor their flight status and can even calculate when they should leave for their airport. Real-time weather data can also be accessed through guest room TVs to help guests plan accordingly during their stay.
Whether you’re a luxury property looking for new features or a limited-service hotel looking to be a step above the competition, these technology innovations are easy enhancements hoteliers can make to create a luxury guest room experience.
To learn more about how WCI can provide a luxury guest experience for your hotel, click here.