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An International Advantage: Blending Business and Leisure Travel

By Mytecia Myles, Founder and Global Head or PR for Supernatural Success, LLC.
16 August 2022
4 min read
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Introduction

The forecasted return and rise in business travel post-pandemic come with advantages and disadvantages for international luxury hoteliers. Globally, passionate business professionals are eagerly returning to in-person meeting spaces and in-person conferences. However, as travel recovery continues, business professionals are beginning to blend business and leisure travel. This trend demands the attention of hoteliers, their suppliers, and corporations.

There is a trending demand for more personalized accommodations and experiences from this unique segment of travelers. In response to the post-pandemic work culture, business travelers are more likely to work remotely. International remote work has attracted the attention of corporate executives, hospitality professionals, and the industry. Select international luxury hoteliers have restructured accommodations to promote accessibility, long-term options, flexibility, and comfort for remote business travelers who seek leisure activities.

Global Remote Work

Personalized accommodations are key to a global remote work environment. Overall, international business travelers’ experience and factors such as cyber protection, social-economical engagement and responsibility, holistic comfortability, and virus outbreak-response are of top importance. According to the Global Remote Work Index, Germany, Denmark, the USA, Spain, Lithuania, Netherlands, and Sweden are the top 7 best countries to work remotely. Digital Security, Socio-Economic Attractiveness, Physical and Digital Comfort, and COVID-19 Response can impact the quality of international remote work experiences (Nordlayer, 2022). As a resource for international remote workers, the Global Remote Work Index can be a helpful tool in identifying the best geographical work destinations.

Growth in Bleisure Travel

It is vital for hoteliers and suppliers to become insightful and to know the bleisure traveler to optimize stakeholder relations. Although this type of traveler is not new to the marketplace, post-pandemic characteristics and behaviors are newly discovered. From mindset to new demands and expectations, bleisure travelers captured the attention of decision-makers. According to Travel and Leisure, bleisure travel is a terminology usually used to label travel that involves components of both business and leisure. It characteristically takes the form of business travelers prolonging the length of their trip to relish leisure activities at the destination visited (Fox, 2019).

Now more than ever, business travelers are interested in more meaningful work, travel, and work environments. The growth in bleisure travel can be attributed to having an international advantage.

Quiet Refuge

Business travelers are interested in quiet workspaces. Health and wellness have become a top concern for post-pandemic travelers. Bleisure travelers are interested in small luxury hotels with locally inspired style, sustainable hotel practices, natural surroundings, a unique sense of privacy, serenity, and solitude, discreet locations, and access to relaxation. Quiet refuge, solitude, and seclusion are keys to inspiring remote workers to prolong their stay. International remote workspaces will continue to evolve.

Workation and Corporate Wellness

At the intersection of business travel and leisure travel is corporate wellness Workation.

A workcation is where one travels to a new destination and works from there during the duration of the stay. It cannot be referred to simply as a vacation, as the person will also be working and indulging in certain leisure activities (Blackshaw, 2017). There is a call for creativity, innovation, and further research regarding business travel. However, corporations have an opportunity and responsibility to organize, cultivate, build, and manage corporate wellness initiatives more strategically. A collaboration between hoteliers, suppliers, and corporations has the potential to inspire authentic corporate wellness.

References

Fox, A. (2019). Little Ways to Make a Business Trip More Like a Vacation, According to an Expert. Retrieved from

https://www.travelandleisure.com/trip-ideas/business-travel/mixing-business-and-pleasure-bleisure-travel

Nord Layer. (2022). Retrieved from

https://nordlayer.com/global-remote-work-index/Sandeep Walia, Parvinder Kour, Pooja Choudhary & Aruditya Jasrotia (2021) COVID-19 and the bleisure travelers: an investigation on the aftermaths and future implications, Tourism Recreation Research, DOI: 10.1080/02508281.2021.1946653

About the author

A native of Detroit, MI, Mytecia Myles is a creative, bold, and innovative leader. She is the Founder and Global Head of PR and Communications of Supernatural Success, LLC., a PR & communications consulting firm specializing in lifestyle, literary, wellness travel, and hospitality sectors. Myles is a corporate communications speaker and trainer. She consults brands and organizations on how to influence success in their sphere of influence through relevant strategies. She is the author of Success Shifting, a forthcoming book. Visit www.supernaturalsuccesspr.net, email her at: [email protected], and connect with her on Twitter @speaks_pr or LinkedIn.