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Alex Sogno

CEO & Senior Hotel Asset Manager
Alex Sogno
Global Asset Solutions founder. Mr. Sogno began his career in New York City after graduating with honors at Ecole Hôtelière de Lausanne, Switzerland. He joined HVS International New York, and he established a new venture at the Cushman & Wakefield headquarters in Manhattan. In 2005, Mr. Sogno began working for Kingdom Hotel Investments (KHI), founded by HRH Prince Al-Walid bin Talal bin Abdul Aziz Al Saud member of the Saudi Royal family, and asset managed various hotels including Four Seasons, Fairmont, Raffles, Mövenpick, and Swissotel. He also participated to the Initial Public Offering (IPO) of KHI at the London Stock Exchange as well as the Dubai International Financial Exchange. Mr. Sogno is also the co-writer of the ‘Hotel Asset Management' textbook published by the Hospitality Asset Managers Association (HAMA), the American Hotel & Lodging Education Institute, and the University of Denver. He is the Founder of the Hospitality Asset Managers Association Asia Pacific (HAMA AP) and Middle East Africa (HAMA MEA).
Insights by Alex Sogno

Why a Backwards-Looking Trend Scan is Crucial for Long-Term Recovery in Meetings and Events

As we enter Q3, there is no question that the COVID-19 pandemic has significantly impacted businesses worldwide. Hospitality has already been singled out as having notably suffered from travel restrictions and lockdowns, but one could argue that meetings and events have it the worst.

Top Considerations for Hotel Balance Sheets Amidst COVID-19 and Beyond

Balance Sheets deserve more attention and are an often-overlooked financial statement. While it is the Operator’s responsibility to ensure accuracy, the simple fact that it isn’t tied to management fees means there is often little effort going into keeping it accurate.

Six Guidelines to a Sustainable Recovery for Hotels Post-COVID-19

It can be difficult to properly tackle the issue of sustainability in hotels, and COVID-19 has further complicated this topic. These guidelines can help you build the proper framework to achieve a sustainable recovery.

22 Best Practices for your Wellness and Spa Department During and Post-COVID-19

Sooner or later, COVID-19 will be a thing of the past. However, as the crisis will pass, many things will have changed. New ways of working, new consumption patterns, a new way of interacting with people, and most certainly, cleanliness standards as new ways of measuring the attractiveness of hotels will become the norm.

How to Calculate and Monitor your Break-Even Point

As hotels begin to re-open, it is crucial that they’re mindful of their Break-Even Point (BEP) to understand their cost levels and to determine what RevPAR level is necessary to re-open. COVID-19 presented many challenges for hotels who are currently striving to merely break-even instead of maximizing profit as usual. While hotels usually aim for 35% occupancy threshold, many are hoping that COVID-19 cost reductions will lower the breakeven threshold.

Impact of COVID 19 Virus on Hotel Insurance Premiums. Are Refunds Possible?

Much has already been written about insurance issues arising from the Covid19 virus.

With many hotels closed throughout the world it’s inevitable that hotel owners/ investors are looking to their insurance policies for compensation under the Business Interruption section.

Independent Hotel Owners should look at Integrating their Assets into a Portfolio

For hotel owners and investors, access to friendly capital, shared resources and additional capital appreciation provided by entering assets into a partnership – that famous “portfolio effect”, can these days be what stands between survival and losing control.

100 Ideas for the Food & Beverage Industry Post COVID-19

The COVID-19 crisis led to major structural and operational changes for the restaurant industry, from the implementation of new health standards to adaptation to new customer expectations. We offer 100 ideas to allow independent restaurateurs or operating in hotels to meet these challenges and choose from this list the most suitable ideas for their activity.