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Anna Bjurstam

Senior Strategic Adviser
Anna Bjurstam
Anna Bjurstam is considered one of the world’s leading wellness pioneers. In 1997 she was part of the executive team, introducing S.A.T.S to the Swedish market, today the leading Scandinavian Fitness Chain. She opened large scale fitness centers as well as incorporating new fitness centers in an aggressive acquiring process of centers in Sweden. In 2012 Anna joined Six Senses as the Vice President of Spas & Wellness and have been instrumental in establish Six Senses as a wellness brand, introducing ground breaking wellness initiatives in the hospitality industry. In 2018 she changed position and now carries the title of “Wellness Pioneer” for Six Senses, responsible for all wellness innovation, content and development in Six Senses.
In 2000 Bjurstam became co-owner of Raison d’Etre, a Spa & Wellness company building wellness brands, and have worked with over 200 spas in 70 different countries as well as creating its own hotel and spa brand LivNordic. Raison d’Etre was acquired by Pegasus Capital Advisors in 2013.