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Bill Hirsch

Chief Executive Officer
Bill Hirsch
Bill brings a unique level of business depth and perspective to this leadership role. He is a lifelong veteran of the hotel industry whose executive hotel career began in 1980 as a turn-around GM for a multi-unit owner operator. He has achieved success in roles that include GM, Sr. Director, VP, Global VP, President, Co-CEO and CEO, for independent and franchised hotels, management groups, franchise organizations, Procure to Pay and GPO companies, and hotel distribution companies. Bill also owned and managed a boutique inn in South Lake Tahoe. He has spent his career working for and contributing to the success of iconic brands, including Wyndham Worldwide (HFS/Cendant), Choice, HD Supply (Maintenance Warehouse), BuyEfficient (Sunstone), and BirchStreet Systems. He is now leading the Amtex and American Hotel Register brands as the CEO of Consolidated Hospitality Supplies.

Bill has earned a reputation for building businesses in the hotel industry by focusing on the following core principles: Share the company vision and work to align all associates; surround yourself with the best leadership you can; lead with heart, brain and body; lead by example; develop flat organizations that encourage shared thinking; be innovative and never let fear or ego get in the way of good decisions and success; and always make mutuality the core objective of all deal making.

As he leads CH Supplies into a next gen company built on two family legacies, Bill will be focused on sourcing and product development, sales, retention, and marketing. He is committed to growing the business by formulating and enriching mutually beneficial relationships with the hotel industry and its leadership, supply chain specialists, and customers. He feels that a multi-branded, shared services, hotel distribution company closely aligns with the most successful hotel companies in the US. It is a forward-thinking organizational structure that is relevant to all market segments and provides stability in all economic cycles.

Learn more at ch-supplies.com.