For 20 years, Ms. Tran has been working with hotel CEOs and owners of fast growing and established brands, leading digital and marketing transformation, developing data and tech stack roadmaps, delivering experience innovations and direct booking strategies.
- Building marketing depts from scratch, world-class global marketing teams, and digital business roadmaps for companies
- Leading CRM and data transformation, developing the vision, strategies, plans and budgets
- Launched over 60 best-in-class new websites; among the first in the hospitality industry to deployed responsive websites in the early 2000s; also, one of the first to roll out adaptive, mobile-first, machine learning websites in 2018
- Frequent conference speaker, college lecturer and publisher of articles on topics of CRM, business data, consumer behavior, journey and trends, marketing psychology, experiential marketing, digital marketing, marketing transformation, digital transformation, luxury and luxury marketing, growth marketing, personalization, and agile leadership
- Thought-leader and member of Forbes Council, CMO Council and Phocuswright
Ms. Tran founded The Transformation Groupe, an agency that specializes in Business Transformation, focused on Digital, Data, Marketing and Profit Optimization. We help hotels and organizations solve business challenges, capture untapped opportunities and drive sustainable growth and healthy efficiency. Since 2014, The Transformation Groupe has been operating a culture of turning ideas into profitable business realities, leading brands into an increasingly technological future and driving change at all levels.
Ms. Tran also serves as the Chief Marketing Officer/VP of Revenue Planning at Club Quarters Hotels since 2021. She is transforming a 28-year-old reputable hotel company designed for business travelers into a lifestyle and luxury brand, with hotels in US & UK, for both leisure and business travels, in areas of direct distribution, revenue optimization, marketing, branding, digital, data, hotel & guest experiences and product positioning.
The future state of travel, with all of its unknowns, entails an unpaved path forward for the hospitality industry. This uncertainty also presents the opportunity for us to look holistically at our hotel business.
No doubt, this global crisis has turned our industry upside down. However, we must embrace and transform the disruption into an opportunity. In times of uncertainty, business agility provides stability and allows us to navigate the unknown. To capture growth in this current climate, businesses need to be opportunistic, agile, collaborative and innovative.
