Co-Founder & CEO
Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Estis Green spent twelve years as managing partner of The Estis Group. A prolific writer, Estis Green is co-author of several groundbreaking studies including Distribution Channel Analysis, Demystifying the Digital Marketplace, and a series of Special Reports on topics including social media, Book Direct campaigns and the Groups & Meetings market. Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing, was inducted into the prestigious Hospitality Technology Hall of Fame and was named as one of Cornell University’s 90 Influential Hotelies. She launched AH&LA’s Consumer Innovation Forum with leading experts in digital and distribution strategy and is sought after globally to speak on topics related to digital disruption and the impact on the economics of hotels. Ms. Estis Green founded Kalibri Labs in 2012, a firm providing commercial strategy and a next-gen benchmarking platform to evaluate and predict hotel revenue performance. Using innovative big data and data science techniques, Kalibri Labs helps hotel owners, investors and operators optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.
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