Every form of advertising has important rules and guidelines that make them effective. Here are some tips for effective email and postal mailing integration.
David Fant is the President and owner of Market Mapping plus Inc. Created in 1990 David has become an expert in direct marketing and email campaign performance and quality. As a list broker/list manager for the past 30 years I have focused on helping companies identify and reach their select niche market. I have done presentations to the US Postal Service during their annual Post Masters meeting to discuss how the Postal codes are used to target and identify business customers. I have also done presentations at national conferences discussing how to use emails/landing pages and surveys to identify and attract new customers.