Ella Ahmed leads World Cinema marketing team through the ever-evolving technology and entertainment industry. Ella oversees digital, branding, strategy and product launches of advanced technology delivering digital and HDTV programming. She is committed to building long-lasting partnerships with the top hotel brands in the world.

Previous to WCI, Ella lead the affiliate marketing team for RIDE TV, a startup independent equestrian television network. There she leverages her relationships with television providers such as Fios® and DISH to increase network viewership and awareness. Over Ella’s three years there, she successfully launched the channel in over 25 distribution partners and over 25 million subscribers.

Over the years Ella has had a hand in a number of Government Affairs initiatives with the FCC and Congress with a emphasis on bandwidth regulations. Ella has been pushed to think outside the box to create win-win partnerships with technology companies. Her consistent focus on leveraging technology to better the living experience has continued pushing her forward.