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John Tolbert

SVP, Asset Management (Full Service)
John Tolbert
John C. Tolbert is Senior Vice President, Asset Management at BRE Hotels & Resorts, overseeing sales and marketing initiatives including the development of creative revenue driving opportunities across the full-service portfolio.

Prior to joining BRE Hotels & Resorts, Mr. Tolbert served as President and Managing Director of Boca Raton Resort & Club for more than four years, leading a team of more than 1,800 employees. During his tenure, Mr. Tolbert spear-headed the creation of the Yacht Club, a luxury boutique hotel experience within the larger resort, developed a world-class the fitness program by bringing in the likes of Orangetheory and celebrity trainers as well as introduced the Artist-in-Residence program. In 2018, Mr. Tolbert managed the sale of the Resort and Club, one of the largest hotel sales in South Florida in recent years.

Before joining the Boca Raton Resort, Mr. Tolbert held numerous leadership positions within the hospitality industry. Most notably, Mr. Tolbert was the President of Sales & Marketing, LXR Luxury Resorts, The London NYC, and The London West Hollywood Hotel & Resort brands, all of which he was instrumental in creating and launching. In this role, he acquired, redesigned, rebranded, and positioned over 100 hotels, resorts, and residences. Mr. Tolbert has also served as the Managing Director for the Lotte New York Palace and General Manager of both the Marriott Maui and Marriott Waikoloa Beach on The Big Island (during Blackstone’s ownership). Mr. Tolbert remains the Chairman of Revelation Consultancy, a leading real estate advisory group servicing Fortune 500 clients.

Mr. Tolbert serves on several business and community boards. He most recently was appointed to Governor DeSantis’ Re-open Florida taskforce to assist hospitality industry in the ongoing COVID recovery. Additionally, Mr. Tolbert sits on the Cultural Council of Palm Beach County, Tourism Development Council of Palm Beach County, Boca Raton Historical Society, American Hotel & Lodging Association, Boca Raton Bowl, and Boca Raton Chamber of Commerce, among others. He is an advisor to the boards of FAU Business School, Lynn University, and NSU Hospitality Programs. A highly sought after public speaker, he has spoken about topics from business leadership to hospitality excellence, at events including Gary Vaynerchuk's Agent2121. He has been featured on CNBC, ESPN, Yahoo! Finance, and the popular Netflix series Stay Here, and has been profiled in magazines including Palm Beach Illustrated, Boca Raton Magazine, and more. In addition, Mr. Tolbert has been Hilton Worldwide’s “Luxury Leader of the Year,” Greater Boca Raton Chamber of Commerce’s “Business Leader of the Year” and co-chair of numerous non-profit and charitable organizations.