Seth currently serves Applied Silver’s marketing manager. His responsibilities include designing and executing marketing campaigns, measuring KPIs for marketing initiatives, and supporting sales and business development for the hospitality and sports markets. Seth has experience in the marketing and commercialization of early-stage biotechnologies and is skilled at designing programs to maximize customer value. Previously, Seth served as a biotechnology product manager and was responsible for product development, marketing, sales, and project management. Seth holds a bachelor’s degree in environmental engineering, a master’s degree in nature conservation, and is working towards his MBA, specializing in business analytics and marketing.