People connect with brands that have meaning to them. It is our job as strategic marketers to identify and communicate that meaning. To be relevant. Through researching behavior, developing data-driven insights, and bringing culturally relevant creative to life throughout the customer's journey we connect consumers with content and experiences that ultimately drive growth.
A problem solver at heart; I believe that uncovering that one key insight unlocks the most effective work. Work that drives growth and business results. For over 20 years I have successfully developed and implemented integrated communication strategies across a variety of industries from telecommunications to packaged goods, sports, retail, spirits, mobile devices, insurance, and financial institutions. I have a consistent record of leading teams, developing strategic frameworks and training, launching new products, growing businesses, and solving new problems.