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Sharon Hirschowitz

Global Head of Media & Communications
Sharon Hirschowitz
Sharon Hirschowitz is the editor of the ILHA's magazine, Luxury Hoteliers, and is involved in content creation across all of the ILHA's platforms. She heads up the curation of the ILHA's INSPIRE conference, taking place internationally, as well as in the United States, creating the agenda and securing senior hospitality experts to speak on trending topics. As fashion editor, she was part of the launch team for the South African edition of the New York-based InStyle magazine. Prior to that, she was involved in the conception, production, styling and art direction of all instore posters, magazine ads, mailers, and television ads for Truworths, a South African department store with multiple brands, and took part in the Rooi Rose Supermodel event as a sponsor, covering it in the inhouse magazine. She has a BA English and Journalism diploma from the University of Cape Town.
Insights by Sharon Hirschowitz

SPOTLIGHT ON Tomás Feier General Manager – Disneyland Hotel – Paris at The Walt Disney Company

Tomás Feier talks about his life in hotels.

I’m the fourth generation of my family to work in hotels. I was born in a hotel, and I lived my entire life as a kid in the hotel with staff that cared so much about me. So it was obvious that I would pursue a life in hotels. There were some distractions: my older brother had a model train which he drove through different landscapes and I said to myself: “This is great, I need to be a locomotive driver, because I could have a frequent change of scenery, which was something that I felt I needed to have in the future – but I realised that I could this in the hotel sector.

SPOTLIGHT ON Jorge Munoz, Co-Founder of Stay One Degree

Quick to respond to the change in consumer behavior during the pandemic, Stay One Degree focused on personalized local experiences and curating specialized packages with Mandarin Oriental in Miami. Guests are requesting longer stays and travel is anticipated to rebound strongly in 2022 with bucket-list trips, family gatherings and FOLO.

SPOTLIGHT ON Elizabeth Andrews, General Manager, The Opus, Westchester

Andrews is a former modern dancer, studying dance at Cornell University and choreographed and performed new works in New York City for many years. Her hospitality career began as a front desk agent at 60 Thompson (now SIXTY SoHo) where she moved her way up the ranks to General Manager over the course of ten years. She has since held General Manager roles at multiple boutique hotel properties where she combines her passions and expertise in luxury hospitality, creativity and art.

SPOTLIGHT ON Colin Cowie, CEO, Colin Cowie Lifestyle

Customer service, programming and setting your brand apart from the noise are imperative to creating a successful message. Colin Cowie talks about the return of celebrations and his latest book, The Gold Standard: Giving your Customers What They Didn’t Know They Wanted.

Spotlight On Dan McGowan, General Manager, Fairmont Empress

Fairmont Empress Hotel sits proudly at the centre of culture and history in Victoria, British Columbia. This is the best of all worlds – where contrast meets distinction, opulence blends harmoniously with the understated and fabled history meshes with contemporary affairs. One of the oldest hotels in Victoria and a National Historic Site built in 1908, this grand dame is an alluring blend of classic and contemporary, vintage and cutting-edge.

SPOTLIGHT ON Nils-Arne Schroeder, Global Brand Head, Conrad Hotels & Resorts and Head of Luxury & Lifestyle, Asia Pacific

Hilton launched their CleanStay this summer and has focused on meeting the ever-changing needs of their guests, introducing WorkSpaces by Hilton for those that need a quiet alternative to home. Nils-Arne also talks about exciting new projects in the pipeline and the long term influence the pandemic will have on luxury travel.

Q&A: Roxie Sarhangi, Sound Healer

Roxie will be doing a sound healing meditative experience at the International Luxury Hotel Association’s INSPIRE2020 Conference. She tells us about the roots of her practice and how she is sharing her art with hotels and her virtual audience.

SPOTLIGHT ON Russell Kett, Chairman, HVS, London

Russell joined HVS in 1995 and was appointed managing director in 1996, becoming chairman in 2012. He has received a Lifetime Achievement Award from HOSPA, the hospitality professionals’ association, in 2011, and the ‘Hall of Fame’ Lifetime Achievement Award at the Hot.E hotel investment conference in London in 2017. He shares his thoughts on the long term effects of the pandemic and strategies to survive.

SPOTLIGHT ON Jason Kruse, General Manager at Amilla Maldives Resort and Residences and The Small Maldives Island Company

When the borders to the Maldives closed Jason and his team decided to use the time to take advantage of their setting and get creative with some innovative projects that include sustainable superfood gardening, a jungle gymnasium, “Cluckinghampalace” and more.

The Future of Hotel Design

The International Luxury Hotel Association’s NorthEast Chapter hosted a webinar on The Future of Design where they discussed how they have had to respond to the crisis in current projects and adapt with innovative solutions and technologies while placing a renewed value on vendor relationships as we all face a pandemic reality.

SPOTLIGHT ON Anna Domingo, Founder, PADZZLE

Brands need to stay connected to their community by building trust and engaging with their guests each step of the journey. Safety is key and investment in technology is essential as contactless solutions, AI and loyalty based programs determine success.

SPOTLIGHT ON Elizabeth Blau, Founder & CEO of Blau + Associates

Elizabeth reinvented the Las Vegas culinary scene, transforming it into a lively experience with celebrity chefs and world-class dining. Her clients include New York’s Rainbow Room, Montage Resorts, Ritz Carlton Hotels and Resorts, Netjets, Celebrity Cruises, Trump Casinos, and Viceroy Hotels, to mention a few. She also moderated The International Luxury Hotel Association’s webinar on the Future of F&B, facilitating a discussion with experts on real-life challenges in an unprecedented time.

SPOTLIGHT ON Roland Fasel, Chief Operating Officer, Aman

Offering guests a sanctuary that is safe but still retains the DNA of the Aman brand is at the forefront of the group’s philosophy as they navigate the new travel landscape. Advice: your staff are at the center of everything you do. Focus on the elements you can control to offer genuine, heartfelt hospitality.

SPOTLIGHT ON Sebastien Silvestri, CEO, The Dinex Group

It is inspiring to see such a dynamic and purposeful approach to a catastrophic event. Sebastien talks about Chef Daniel’s generosity towards his team and first responders as his restaurants closed. He also outlines their plan for the future, with safety a priority and innovative ideas to keep guests entertained.

SPOTLIGHT ON Jerry Henry, CEO of H2R Market Research

What factors are travelers using to determine whether it is safe to travel and how is this influencing their travel behavior? Market research by H2R Market Research gives a glimpse into the state of the traveler’s mind as they navigate their own journey through the health crisis that is having a profound affect on the luxury hotel sector.

SPOTLIGHT ON Ofra Gelman, Principal, Dwell Design Studio

Ofra’s first project was the Bellagio Hotel in Las Vegas followed by the design and construction of the Mirage Conference Center. Both had no budget nor deadline. She has since had a reality check and has done extensive work on both hotels and mixed-use projects. The ILHA asked her how COVID-19 has affected the design industry and its influence for years to come.

SPOTLIGHT ON Anna Domingo, Founder, PADZZLE

Brands need to stay connected to their community by building trust and engaging with their guests each step of the journey. Safety is key and investment in technology is essential as contactless solutions, AI and loyalty based programs determine success.

SPOTLIGHT ON David T’Kint, Principle of HBA EMEA

A glimpse into the future as COVID-19 challenges hotel design to be more sustainable and relevant, moving agiley to reflect the importance of wellness, privacy and space. David T’Kint, who has worked on some of the most prestigious hotel brands, including the Great Scotland Yard in London’s Whitehall, talks about how this will be reflected in the aesthetic experience.

The Future of F&B

Elizabeth Blau, Founder & CEO of Blau+Associates moderated the International Luxury Hotel Association’s webinar on The Future of F&B, with panelists Santi Rodriguez, Operations Director, Nobu Hotels, Sebastien Silvestri, CEO, Dinex, Steven Kamali, Founder, Hospitality House, and Daniel Hostettler, President, Relais & Châteaux, North America & Group Managing Director, OHM Collection.

SPOTLIGHT ON Arlene Coke, Director Accounting, Treasure & Strategic Relationship, Club Med

Sustainability is more than a trend, it’s a way of life that the luxury hospitality industry is investing both its time and resources into towards a better future for the next generation and our planet. Arlene tells us about Club Med’s sustainability initiatives, their challenges, and the importance of having the right partners who also want to do the right thing.

SPOTLIGHT ON Martin Smura, CEO, Kempinski

Appointed as CEO in 2019, Mr. Smura talks about the group’s expansion internationally, as well as their first property in New York, situated close to Rockefeller Center. At the heart of this growth are the Kempinski Brand Standards that set the tone for personalized guest service along the entire journey.

SPOTLIGHT ON Azadeh Hawkins, Creative Director, Montage International

Azadeh will be speaking on the Partnerships – Expand your Narrative panel at the International Luxury Hotel Association’s INSPIRE’19 event where she will share how she lead the Pendry Hotels & Resorts’ collaboration with like-minded partners and also Montage International, to create unique experiences for their guests.

SPOTLIGHT ON Bridgit Tran, Vice President, Global Digital Strategies & Innovation, Nobu

Bridget will be talking about how hoteliers need to change their approach to Digital Revenue Optimization to a profit-forward strategy at the International Luxury Hotel Association’s INSPIRE’19 summit. Here she explains her thinking behind this concept, along with how she has lead phase 1 of their new adaptive website.

SPOTLIGHT ON Alex S. Furrer, General Manager, The Setai, Miami Beach

Alex has spent the last seven years at The Setai, Miami Beach, leading the Quality and Training program that earned them the 2015 Forbes Travel Guide Five-Star Award. Guest Satisfaction, loyalty and developing new business with high profile partnerships like Art Basel Miami Beach are key components to his successful leadership of the 90-room hotel, 40 luxury suites and the 125-unit residences.

SPOTLIGHT ON Deborah Yager Fleming, CEO and partner of Acqualina Resort and Spa on the beach

Deborah joined the Acqualina pre-opening team in 2004 and in 2011 she became a partner in the hotel with ownership interest. She has been the driving force behind their Forbes Five Star Award and AAA Five Diamond award, and heads the hotel’s Executive Committee, seeing the brands long term strategies through from conception to execution.

SPOTLIGHT ON Jean-Pierre Lacroix, President, SLD

Jean-Pierre is a visionary design thinker who is dedicated to working with retail brands on interpreting the latest trends for their business and creating strategies that have measurable results. He will be discussing the future at the ILHA’s event in Miami and shares some detail on his talk as well as mistakes brands make when defining their future.

SPOTLIGHT ON Beth Campbell, CEO of Wilson Associates

Beth spoke at the International Luxury Hotel Association’s INSPIRE’18 Summit in Las Vegas on Creating Experience Through Design and highlighted trends that they have incorporated in recent projects. She has over 25 years of experience in global design and has worked on a diverse portfolio of luxury projects that include the Renaissance Xi’an Hotel in China, the Skye Niseko in Japan, Four Seasons Kuala Lumpur in Malaysia, the Elysium Hotel in Paphos, Cyprus, and the Marriott Taghazout Bay opening in Morocco late 2019.

SPOTLIGHT ON Stowe Shoemaker, Dean, Harrah College of Hospitality, University of Nevada, Las Vegas

Stowe was kind enough to host the International Luxury Hotel Association’s launch party for our INSPIRE’18 Summit in Las Vegas at their brand new campus and also moderate the session Insights from the Asset Managers with Romy Bhojwani and David Israel from HotelAVE. His passion for the process of learning and hospitality is palatable and inspiring as he constantly strives to transform the student experience.

SPOTLIGHT ON David Goldstone, President for the Americas, DigiValet

Mood lighting, themed wake up and drapes slowly opening to a set wake up are other innovations that we are proud of. This leads me into personalization – at the luxury and ultra-luxury level where more than 80% are returning guests, hotels today put tremendous effort into remembering their guest preferences – our technology makes this seamless for a hotel, whether it be their desired room temperature, pillow preference, TV channels or dining requests.

SPOTLIGHT ON NADINE SYKORA, Travel Influencer – Top Travel Vlogger

Nadine Sykora has some impressive statistics behind her. She is the top travel influencer and travel videographer on Youtube having made over 800 videos gaining 40 million+ views. Here, she talks about identifying the right travel blogger for your property and how to build a successful partnership where both of you benefit.

SPOTLIGHT ON Roland Herlory, Chief Executive Officer Vilebrequin

The story behind the French luxury swimwear brand, Vilebrequin, is dreamy, spirited and inspirational. Their dedication to true style, quality, and an endless summer comes across in their vibrant prints and interesting collaborations. In this interview, Roland Herlory dips into their story, successful partnerships, and the way forward.

SPOTLIGHT ON Christian Glauser Benz, Vice President, Development & Acquisitions, Dream Hotel Group

Christian Glauser Benz heads up the expansion of Dream Hotels across all regions with a focus on the South-East US, Latin America, and the Caribbean. The brand is pushing the boundaries of guest experience, incorporating so many of the much talked about hotel trends and focusing on the guest, their journey, and their dream.

SPOTLIGHT ON Geoffrey Toffetti, President, Frontline Performance Group

Geoffrey Toffetti began his career in hospitality as a valet, eventually working his way up to Director of Guest services for Fortune Hotels in St. Petersburg Beach, FL (now the Tradewinds Island Grand). During his tenure, he learned the true nature of service, and how to achieve outstanding revenue performance while providing world-class guest experiences.

SPOTLIGHT ON: Tom Marchant, Owner, and Co-Founder of The Black Tomato Group

Tom prefers to do things differently, and The Black Tomato Group is an extension of his philosophy, creating bespoke travel experiences that start with the dream and discover the destination on the way. Here he talks about truly connecting, engaging and creating experiences that are transformative, and tells us about some favorite travel destinations you’ll want to visit.

SPOTLIGHT ON Daniel Hostettler, President and Group Managing Director at OHM Collection, Relais & Châteaux

Daniel Hostettler talks about Relais & Château’s dedication to both their guests and the environment when exploring culinary trends, or, as he prefers, culinary convictions. As President and Managing Director of Ocean House since the development of the resort in 2009, he has played a pivotal role in the exceptional and sincere performance of Ocean House and its two sister properties, the Weekapaug Inn and Watch Hill Inn.