Ken Cruse, CEO, and Pam Cruse, Head of Awareness, Brand and Culture, are the dynamic duo behind Soul Community Planet (SCP), a holistic hospitality company with a focus on wellness, social good and sustainability. SCP, which owns, operates and redevelops properties, has come a long way since opening its first property in Colorado Springs. From an eco-centric brand, SCP has expanded to become a boutique destination that delivers healthy, kind and green experiences to guests. In the interview, Ken and Pam share their insights on the need for another hotel brand, the research they conducted before launching SCP, and whether the ESG brandwagon is overloaded. They also discuss some of the low-hanging fruit that hotels can take advantage of to become more environmentally friendly.
Listen to the full interview here
