Providence, RI, October 2020 – A.T. Cross Company is reminding today’s consumers that even a simple lifestyle change can help keep them safe. The Carry Your Own Pen Campaign encourages us all to avoid borrowing or sharing writing instruments, thereby reducing contact with surfaces that have been touched by others. “Now more than ever,” said Nicola Shepherd, Senior Director of Global Marketing, “we’re looking for sensible new ways to adapt to the frequent changes and uncertainty we face. A pen of one’s own is the new essential for the new normal.”
As communities across the globe gradually transition back to the workplace, school or travelling, Cross is reinforcing the importance of the no-contact lifestyle with #CarryYourOwnPen. “We have a proud history of ingenuity and visionary thinking,” added Shepherd, “and we hope to inspire everyone to rely on Cross for a finely-crafted, quality writing instrument to be used safely throughout the day.”
The mission of Cross has always been to connect people through the art of writing. Today, there’s a renewed interest in hand-written notes and letters to keep us together and connected while we stay safely apart and activities such as journaling and putting pen to paper is proven to be beneficial for our mental health and wellbeing.
Yet pens are taking on an even greater significance as our day-to-day errands, appointments and responsibilities evolve. Using our own pens helps protect ourselves and others by limiting unwanted contact with frequently-touched surfaces. Cross’ Senior Director Shepherd notes that Cross pens are distinct from other pen options because they are backed by a Lifetime Mechanical Warranty, undergoing strict performance tests and inspections during production. Every Cross pen is designed to be easy to refill and reuse for a lifetime of enjoyment.
A.T. Cross Company is a global innovator of fine writing instruments, crafting some of the most widely recognized and best-selling pens in modern history. Since 1846, the Cross name has been synonymous with uncompromised quality, forward-thinking design and expert service. Generations have celebrated important milestones, both personal and professional, with a signature Cross pen. Today, modern, on-trend designs join time-tested classics in an ever-evolving collection of pens and accessories for those who value luxury in the everyday writing experience.
For more information visit www.cross.com and to take advantage of your 20% site wide please enter this promotional code at checkout: you can purchase from our USA, UK or European sites.
The offer is valid until 31st October 2020, 11.59PM PT