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Digital signage as innovation and art imitating a way of life…the Best Buy Hospitality way.

By Jason Sawyer, Sr Writer at Best Buy Business & Education for Best Buy
5 August 2022
6 min read
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As the hospitality industry begins to open up and is preparing for pre-pandemic levels of travel, hotel properties and resorts across the country and around the globe find themselves rethinking the guest experience. For many, it is an opportunity to discover new and extraordinarily inventive ways of enhancing how their guests interact with technology on both an informational and emotional level. Today’s continually evolving digital capabilities offer travelers the obvious efficiencies in communication and information, but it also creates the potential for truly engaging encounters to be experienced like never before, contributing to guests’ ever-changing needs, expectations and overall level of satisfaction. One of the most important areas of breakthrough for such a technological explosion happening across the hospitality horizon is through the power of digital signage and the many ways it can be utilized.

Digital art: A new era of spatial storytelling has begun.

One highly innovative and expressive means of communication both in and across hotel properties is through digital wall art. It is an often-overlooked tool in showcasing not only talented artists from across the world but has become an effective way of creating a kind of continuity throughout a given space that carries with it the potential to engage and connect with guests in a very affecting way. It also has the ability for guests to relate more personally to a property’s brand identity and how it is portrayed to locals and international guests alike, or even seasonally or geographically. Rob Anders, co-founder and CEO of Niio, the world’s leading digital art platform and a Best Buy Business partner explains, “We’re reimagining the way that art is experienced in a digital age and its power, accessibility and effectiveness for ambitious visions, especially for hotel owners and designers globally. Usually, screen means noise, information and advertising, but we’re looking at how these black screens all around us become canvases of inspiration. These digital art experiences enhance storytelling from public spaces into private rooms, ensuring continuity throughout the hotel and creating a meaningful connection with guests and brand affinity that can even be taken home with them through the gifting of art streaming subscription or NFTs.”

Flower by Guilhem Moreau, powered by Niio

Innovative what and why use cases for digital signage in the digital age.

Though still important, digital signage has come a long way from offering your typical in-room experiences, check in monitors, advertising billboards, bar and restaurant menu boards or wayfinding. Today’s panels incorporate the ability to give your guests something special with each individual encounter, along with contributing to your hotel properties’ bottom-line. It also comes with the additional benefits of improving communications in real time, reduces costs and lead times associated with traditional print signage, interactivity to help engage your guests and drive traffic, and frees up hotel employees. Here are some of the innovative ways today’s hotelier is utilizing digital signage across their properties:   

Video Walls

Video walls promote your property and services with dynamic impact and engages your guests on a grand scale through larger-than-life images and video that sets you apart from all others. Streaming content can give the illusion of a much larger space or tells a compelling story through the magic of design.

Automated Check In

Large wall screens naturally draw guest attention. Rather than rely on regular check in at the front desk, guests can use the screen if they wish in a manner of seconds, eliminating the need for waiting in long lines. This adds the potential to aid in a constrained labor environment, drive efficiencies for the hotel and reduce long-term costs.

Real Time Information

Displaying real time welcome information on screen offers all kinds of possibilities, including queue waiting times, room upgrades and availability, and bar & restaurant hours. It’s also a valuable tool in providing local travel updates for buses, trains and subways to help make guest planning more effective. 

Interactive Kiosks/Personalized Concierge Service

When it comes to information and concierge services, a viable alternative to the human element for hoteliers is digital. When you introduce digital screens, it equally benefits both the concierge staff and the guest. Each has all the information they’ll ever need at the touch of a screen. 


No longer are digital screens relegated to simply offer news, weather and general hotel information. Guests can now view screens as a source of entertainment. With available broadcast licensing agreements, this carries the potential for playing a movie or hit TV show in a hotel lobby. 

Emergency Notices

Digital signage is a valuable emergency response tool when guests need to know about certain hazards, such as inclement weather or other on-site notices. Sending written or video notices across all screens on your hotel property is instantaneous and can be combined with audio for guests with limited sight or hearing ability.

Best Buy Business as your partner in hospitality digital signage. 

Helping hoteliers navigate their way through the possibilities of end-to-end digital signage solutions is what we do. You’ll partner with one of our experienced, professional Hospitality Account Managers that will work with you every step of the way to help you find the display solutions to fit your specific needs and budget; that includes the right Content Management System software applications to help you run all aspects of your unique digital signage uses. Besides having your own personal Account Manager, other services we offer include:

Hospitality Project Managers

A Project Manager will coordinate everything from order delivery to final installation. They’re an expert in the field and will closely partner with you to ensure things stay on track and on time. They strive to provide a seamless, stress-free experience for you and your guests by managing all aspects of the on-site work, ensuring that we complete the job quickly with virtually no impact to your staff or the guest experience.

Digital Signage-Certified Engineers

Our certified digital signage engineers will work directly with you to engineer a custom solution that fits your needs, no matter how large or small…simple or complex.  

Geek Squad® Nationwide Installation

You’ll get access to our nationwide Geek Squad team for turnkey installation. We’ll also help with system setup and configuration, so you know exactly how everything works. And, of course, we’ll always be available with support after your digital signage installation is complete.

Visit us today at BestBuy.com/Hospitality