HOME > Latest News > Article > Elevate Your Luxury Hotel Experience with a Private Label Scent Program
Latest News
Article

Elevate Your Luxury Hotel Experience with a Private Label Scent Program

By Marc Levy, Executive Vice President for Air Esscentials
25 July 2023
3 min read
Share Article

In the world of luxury hospitality, every detail matters. From impeccable service to exquisite decor, hotels strive to create an unforgettable experience for their guests. However, one often overlooked aspect of ambiance is the power of scent. Air Esscentials, a leading provider of scent branding solutions, offers a private label program that enables luxury hotels to enhance their brand identity and elevate the guest experience through environmental scenting and branded products.

Air Esscentials understands that life is better when our surroundings smell amazing. With their 17 years of experience and expertise in multi-sensory branding strategies, they have become a trusted partner for industries worldwide, including retail, hospitality, entertainment, healthcare, and residential. By harnessing the power of scent, luxury hotels can create a memorable and immersive environment that leaves a lasting impression on their guests.

One of the significant advantages of Air Esscentials’ private label program is the ability to create custom scents and branded products that align with a hotel’s unique brand identity. Hotels can choose from a vast fragrance library or work closely with Air Esscentials’ experts to develop their own signature scent, capturing the essence of their property and evoking the desired mood and perception. This personalized approach enables hotels to create a sensory experience that is truly their own.

Implementing a private label scent program not only elevates the guest experience in a luxury hotel but also offers a unique opportunity for guests to continue enjoying the scent they fell in love with during their stay. As guests enter the lobby, they are immediately enveloped in a captivating aroma that sets the tone for their entire visit. The carefully chosen fragrance evokes emotions, creates a sense of relaxation, and reinforces brand loyalty. By infusing their signature scent throughout the property, hotels can leave a lasting impression on their guests, ensuring their stay is unforgettable.

Hotels with their own private label products gain an exciting opportunity to generate additional revenue. By partnering with Air Esscentials, luxury hotels can create a range of custom-branded products, including candles, reed diffusers, room sprays, pillow mists, and more. These products can be sold in the hotel’s gift shop or online store, allowing guests to take home a piece of the unique sensory experience they enjoyed during their stay. This not only provides an additional source of income but also serves as a marketing tool, as guests share their experience with others.

In the competitive landscape of luxury hospitality, standing out is crucial. By embracing the power of scent branding through Air Esscentials’ private label program, hotels can create a unique and immersive experience for their guests. From the moment guests enter the lobby to the comfort of their rooms, the carefully crafted fragrance will leave a lasting impression. Additionally, the opportunity to sell custom-branded products allows hotels to generate additional revenue while reinforcing their brand identity. Elevate your luxury hotel experience with a private label scent program and leave a lasting impression on your guests.

TAGS: Wellness
MORE FROM Air Esscentials