French luxury swimwear brand launches exclusive pool cabana experience along the golden beach of South Florida’s iconic resort and private club
BOCA RATON, Fla. – The Boca Raton is transporting its private Club members and resort guests to the South of France through a collection of vibrant pool cabanas designed in partnership with luxury swimwear label Vilebrequin. Vilebrequin Cabana Club marks a one-of-a-kind collaboration between the two iconic brands. Cabana guests can sip on signature cocktails such as The Saint-Tropez while lounging beside three oceanfront pools along a half-mile stretch of private beach. All just steps from a new Vilebrequin retail boutique.
Located at The Boca Raton Beach Club, Vilebrequin Cabana Club features nearly two dozen poolside cabanas, with another series of cabanas to debut this spring. Showcasing both brands’ glamorous approach to hospitality, the cabanas are awash in a light and airy color palette, yacht-inspired flooring, nautical light fixtures, and custom Vilebrequin wallpaper based on archival prints—eye-catching sea turtle and whale patterns. Sofas are strewn with pillows crafted from ultra-soft Vilebrequin towels, and each cabana features a ceiling fan, flat-screen TV, minifridge, beach games, and private restroom with shower.
Dedicated butlers cater to each guest’s whim, and cocktails present flavors of a beachside escape. From The Tropical 75 with Bombay Gin, passion fruit, and topped with Champagne, to The Riviera Tonic with Grey Goose Vodka, Chambord, pineapple, and tonic. Vilebrequin gifts are available as a reminder of the day, such as tote bags, pouches, and towels.
“It’s about introducing moments that our Club members and guests will take with them for a lifetime,” says Daniel Hostettler, President & CEO of The Boca Raton. “Reimagining experiences, like the creation of the Vilebrequin Cabana Club, provides interest and meaning for each guest. We are thrilled to have found a like-minded partner in Vilebrequin to collaborate on this distinct beachside amenity.”
Members and guests can further immerse themselves at the new Vilebrequin shop, located within The Boca Raton Beach Club. Featuring swimwear, ready-to-wear, and accessories for men, women, and children, as well as limited edition men’s swim trunks, embroidered with a Hypnotic Turtles design. The store also features products from the brand’s collaborations including the newest one with JRP| Editions featuring prints from artists such as Kenny Scharf, John M. Armleder, and Sylvie Fleury.
Roland Herlory, CEO of Vilebrequin said, “For the last 50 years, our brand has been dedicated to the art of living on the beach, bringing fantasy and a touch of French elegance. With Vilebrequin Cabana Club, we are expanding our world to incorporate sunny experiences for the whole family. I could not be prouder to have our first beach cabanas at The Boca Raton, an extraordinary property in Florida.”
Visit TheBocaRaton.com to learn more, and follow along on Instagram, Facebook and Twitter @TheBocaRaton. # # #
After celebrating 50 years of vacation, the French swimwear icon feels energized to do more. The secrets to the House’s longevity? Joy, freedom, and the seductive charm of Saint-Tropez back in 1971. That, and an obsession with durable, high-quality tailoring you can vacation in for a lifetime. With a global presence in more than 62 countries, the House isn’t done perfecting the art of living in the sun all year long with a range going from ready-to-wear and accessories to beach games. Driven by innovation, Vilebrequin is focused on developing and implementing sustainable solutions, fabrics, and processes that make an impact on vacation, not on the oceans. This commitment is made even stronger by the launch of the new Foundation Vilebrequin for a better marine heritage.
The Boca Raton
The Boca Raton originally opened in 1926 as The Ritz-Carlton Cloister Inn. In the 2020s, it celebrates its most remarkable evolution and its 100th anniversary. The property provides year-round escape, exclusively for members of The Boca Raton Club and resort guests. Five hotels amid 200 waterfront acres include Cloister, Yacht Club, Beach Club, Tower, and Bungalows. The Boca Raton’s culinary offerings showcase a world of flavor, with new signature restaurants in partnership with Major Food Group. Resort amenities include a half-mile private beach, an award winning spa, an 18-hole golf course, a full-service marina, Racquet Club with 16 tennis courts and six pickleball courts, retail shops, seven swimming pools, and various water activities at Harborside Pool Club, state-of-the-art fitness clubs and wellness collaborations. For reservations, call (561) 447-3000 or visit TheBocaRaton.com. MSD Partners, L.P., and Northview Hotel Group acquired The Boca Raton in 2019.