Glam, Gaming, and Getaways: Paris Hilton’s Virtual World Collides with Hilton’s Hospitality in Slivingland

Welcome to Slivingland, where luxury, gaming and hospitality converge for ultimate virtual and real-world rewards. This revolutionary Roblox sensation, a brainchild of Paris Hilton’s creative visionaries at 11:11 Media, marks Hilton’s pioneering venture into the metaverse, blending the flair for fun of the iconic heiress with Hilton’s signature hospitality.

In Slivingland, every pixel pulsates with the promise of indulgence and adventure. Step into a digital replica of Hilton’s chic lobby, where exclusive branded swag awaits and quests brim with potential real-world rewards. From coveted digital Limited Slivingland wearables to Hilton Honors Points that unlock plush pillows in Hilton hotels worldwide, every click in Slivingland inches you closer to the suite life.

But Slivingland isn’t just about virtual escapades; it’s a playground of possibilities. Experience Hilton’s acclaimed “It Matters Where You Stay” national advertising campaign and the “Hilton. For the Stay” global brand platform, with a twist. Witness the first-ever virtual recreation of a commercial, starring Paris Hilton herself, meticulously reshot in Roblox avatars frame by frame—a groundbreaking moment in brand engagement on Roblox.

Yet, the allure of Slivingland extends beyond quests and collectibles. Paris Hilton, with her inimitable charm, has infused the virtual realm with her signature sparkle, ensuring fans can sliv in style, both online and off. “I want my fans in the metaverse to have unforgettable and rewarding experiences,” says Paris. “I’m thrilled to bring them this collaboration with Hilton that lets them stay—and slay—like me, in our virtual world and at amazing hotels worldwide.”

Mark Weinstein, Hilton’s Chief Marketing Officer, echoes this sentiment, emphasizing the brand’s commitment to creating meaningful experiences for travelers. “There’s no better advocate for the Hilton Stay than Paris Hilton,” he says. “Today, we’re excited to expand our partnership into her world on Roblox—Slivingland. Together, we’ll create new ways to engage with Paris and Hilton through entertaining content, co-branded digital wearables, and more.”

But the excitement doesn’t end there. Visit Slivingland on Roblox now for a chance to win over 12 million Hilton Honors Points. With 111 lucky winners snagging a stash of 11,111 Hilton Honors Points each and 11 fortunate individuals crowned with Diamond Status, turning virtual victories into tangible treats has never been more enticing. And for an extra entry into the giveaway, flex your hashtag game by tweeting #HiltonForTheStay.

In Slivingland, the virtual and real boundaries blur, offering a glimpse into a future where luxury, gaming, and hospitality converge. So, what are you waiting for? Dive into the metaverse and embark on a journey where glamour, gaming, and getaways collide in a luminous world of endless possibilities.