Attracting Groups to your Property
Group bookings are wonderful – blocks of rooms paid in advance – what’s not to love? But groups of travelers today – whether for business, leisure, or special events – are sophisticated, informed and have lots of options when it comes to hotels. If you’re not going above and beyond when it comes to amenities and perks, you may be overlooked. What exactly are groups looking for, and how can you stay at the top of their lists?