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Organization Profile
Hotel Brand


HOFTEL is the world’s leading association of hotel property investors – the only one which is both international and multi-operator. It is specifically designed to represent the disparate owners of hotels and provide them with a voice as a distinct industry sector.

Why was it established? Because hotel property investors are the groups which provide most of the capital for the sector, but are smaller and sometimes less experienced in the sector and thus less powerful than their main business counterparties – the hotel brands, the OTAs and major sharing economy firms like AirBnB. This puts owners at a significant disadvantage in many of their relationships. However, the sector has been institutionalising quickly and can only benefit from greater visibility and coherence.

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