Regency Group

There is certainly value in these new technologies. However, the digitization of the hotel experience can make the stay feel less personal and perhaps less memorable. In this ever-growing landscape of smartphone apps and technology, it is the material parts of an experience that create lasting sense memories. 

Cultivating a cohesive brand is partially the purview of hotel staff who anticipate needs, resolve problems, and create a welcoming environment for guests. But face-to-face interactions are minimal in today’s luxury hotel experience.

A pen is more than a pen when treated as an instrument that imprints a hotel brand’s larger overarching story.