The Transformation Groupe, an agency that focuses on Integrated Marketing and ECommerce, and Digital Transformation. For integrated marketing and ecommerce, we take an informed and holistic view of the entire guest journey, from research to bookings, through hotel stays, future bookings and likelihood to recommend others. We analyze and identify opportunities and gaps in the hotel’s omnichannel marketing, ecommerce, distribution and guest experiences; and we apply data-led synergetic strategies and step-by-step plans across all programs of digital, print and at-hotel to maximize profitability, reduce wasteful spending and drive consistent brand/hotel experience. We are Big Thinkers and Big Doers, driven by creative thinking, smart strategies, and swift actions to deliver measurable results, while remaining nimble and agile. Our 360-degree approach is unique with proven successes.
Organization Profile
Timeline
The Latest Digital Approaches to Hotel Revenue Recovery, Opportunity Maximization, and Business Optimization
East Coast Chapter
The future state of travel, with all of its unknowns, entails an unpaved path forward for the hospitality industry. This uncertainty also presents the opportunity for us to look holistically at our hotel business.
By Bridget Tran
• 9 May 2021
ILHA WEBINAR SERIES: QUESTIONS ANSWERED: Agile and Lean: Recognizing the Synergy Between Digital, Revenue Management, Sales, and Branding
No doubt, this global crisis has turned our industry upside down. However, we must embrace and transform the disruption into an opportunity. In times of uncertainty, business agility provides stability and allows us to navigate the unknown. To capture growth in this current climate, businesses need to be opportunistic, agile, collaborative and innovative.
By Bridget Tran
• 14 August 2020
