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Pau Guardans, Hotelier and Owner of Único Hotels

By Sharon Hirschowitz, Global Head of Media & Communications for The International Luxury Hotel Association
7 December 2022
3 min read
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As travel to Madrid is growing, what can travelers expect or should look for in a luxury hotel experience in the city

Any traveler visiting Madrid today will find a vibrant city full of life, diverse cultural proposals, lively bars and restaurants with many terraces to enjoy the city view, and a wide range of stores of international brands and local creators. In short, one of the best cities in the world to visit because of its diverse offering to visitors.

With the rise of both boutique and international hotel brands in Madrid, how is Unico Hotels meeting the expectations of new travelers and curating unique experiences for guests? What makes it unique among the market?

We gladly welcome new international brands that are coming to Madrid, as this also encourages future visitors to consider Madrid as their next destination.

Our two properties from Único Hotels, The Principal and Hotel Unico in Madrid are two of the best luxury lifestyle boutique hotels in the city, not only because of their extraordinary locations (in the salamanca neighborhood and at the beginning of the mythical Gran Vía) but also due to their gastronomic proposals and for their commitment to make the experience of our clients authentic, taking care of every detail and far from any standardization.

Visitors can learn more by visiting the hotel websites and discovering our proposals ranging from the best cocktail shaker, to free yoga classes for customers, or the best breakfasts in the city with an amazing view of Gran Vía.

Looking ahead to 2023, what should luxury hotels be thinking about as people are traveling again

When it comes to defining luxury, it’s the little things that are well done that will always be the best definition. We like what we do and we work every day to do it better.

Looking to the future, beyond the values that define us, we are also taking into consideration a greater commitment to sustainability across everything we do.

Any other trends you are saying in the luxury hotel landscape?

We have long proposed that the best way to know the destination is through our hotels. More specifically, boutique hotels must explain and showcase the agenda of what the city offers, the activities and secret recommendations that the city hides. It seems that little by little, others are beginning to look in that direction and welcoming it into their offerings.

The more people know about Madrid …the more they will like it and want to come back. It is a city that never sleeps!

Anything else you would like to include?

It seems that Madrid is currently in-style and a demand across travelers, the good news is that this is not just a phase. For many years, Madrid should have occupied the position it is in today. The Spanish capital offers a complete proposal that looks to Europe, Latin America, and the US, and allows it to constantly review its offerings for new visitors.