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Six Senses Celebrates Plastic Freedom this Holiday Season

12 December 2022
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Six Senses has always believed in taking guests beyond destinations into new experiences and cultures, so they feel the purpose behind their travels. But the past few years have provoked a renewed appreciation that exploration and escape go hand in hand with thinking about the impact this has on the environment and local communities.

As a leading sustainability pioneer within the hospitality industry, Six Senses has set an audacious goal towards plastic freedom and committed to weaving long-term positive change into the fabric of every property.

Following its pledge as a founding signatory of the Global Tourism Plastics Initiative in 2019, efforts to eliminate single-use plastic are on track. This includes eliminating the brand’s “18 Most Unwanted” items, everything from guest amenities to behind-the-scenes material such as coffee pods and fruit packaging. It also means sourcing plastic-free products, arranging packaging take-back, bottling drinking water on property, and sharing best practices.

In 2021, Six Senses was also the first hospitality brand to collaborate with the United States Coalition on Sustainability and SustainChain™ as part of an ambitious Plastic Free 2022 strategy to remove and avoid all virgin plastic materials from its hotel and spa operations.

By the end of 2022, Six Senses will have:

  • Eliminated all unnecessary plastic packaging of bathroom amenities, room amenities, and retail spaces.
  • Introduced more reusable solutions in the kitchens to replace cling film and plastic packaging of fresh products.
  • Sourced naturally compostable packing and other materials where appropriate by engaging with suppliers.
  • Worked with other hotels and industry partners to share best practices, supplier recommendations, and other information to help all stakeholders move away from plastic.
  • Eliminated more than 1.5 million plastic bottles each year by bottling its own drinking water in reusable glass bottles.
  • Used natural materials to substitute everything from plastic straws to toothbrushes, and also crates, cloth bags, bottles, and containers that can be reused and refilled.

“When the world woke up to plastic straws, we realized we need to go much further to continue to lead on sustainability in the hospitality industry, so back in 2017, we set the audacious goal of eliminating all unnecessary plastics,” says Jeff Smith, VP of Sustainability at Six Senses. “This journey began with an inventory of all remaining plastics, once straws and bottles had been eliminated, and now continues with supplier engagement, seeking natural materials, and adopting circular solutions. Our solution to plastic waste is to avoid it before it happens.”

The group-wide journey to banish the “18 Most Unwanted” plastic items will be showcased and celebrated over the coming months via the local resorts’ Instagram reels, from guest amenities to packaging. The brand will also issue a summary of elimination numbers early next year.

The journey to plastic freedom is made of many journeys

Every time plastic isn’t used in a Six Senses resort on the journey to plastic freedom is yet another good news story. A day in the life of a sustainable glass bottle at a Six Senses property highlights one such journey in the cause. It was just one of many bottles that made its way out of the refinery that day. Tomorrow it will be re-filled, ready for another story with another guest. But today, its story has been captured on film.

About Six Senses
Six Senses operates 20 hotels and resorts in 17 countries and has signed a further 34 properties into the development pipeline. Part of IHG Hotels & Resorts, Six Senses serves as a changemaker and maintains a leadership commitment to community, sustainability, emotional hospitality, wellness, and crafted experiences, infused with a touch of quirkiness. Whether an exquisite island resort, mountain retreat, or urban hotel, the vision remains the same: to reawaken people’s senses, so they feel the purpose behind their travels and ultimately reconnect with themselves, others, and the world around them.

Six Senses Residences offers all the unique amenities of a resort life community while retaining the privacy and personal touches of a beautifully appointed private villa or apartment. Each is an appreciating long-term investment to be cherished for generations to come with immediate benefits and exclusive status at other resorts worldwide.

Six Senses Spas guides guests on their personal path to well-being in all resorts as well as a handful of standalone spas. The high-tech and high-touch approach goes beyond ordinary beauty treatments to offer holistic wellness, integrative medicine, and longevity.

Figures as at September 30, 2022