A bullish outlook towards the next year as luxury travel continues to thrive. Lisa Bush on keeping Thompson Nashville relevant and group travel trends and predictions for 2023.
How has Nashville changed amidst its ‘travel renaissance,’ and where is the city headed next?
High-end leisure was THE success story of the recovery. Revenge travel and carefree spending with loved ones drove demand and high room rates. Guest room rates will likely not decrease much in 2023, but they will also not grow at the double-digit pace we have reported in the last few quarters. Travelers tend to be more conscientious when booking and planning their vacation further out – not as short term as in 2021 and 2022. Nashville has seen tremendous growth in the number of chef-driven restaurants, large-scale events, and attractions such as the National Museum of African American Music. Music City will continue to grow with more creative offerings that will appeal to the affluent visitor.
How do you keep the Thompson Nashville as relevant as ever in a market with so much newness?
Our reputation for providing a high level of service keeps the Thompson Nashville relevant. Most guests like familiarity with a property they’re visiting and recognize the value of an unforgettable experience. This builds loyalty and longevity with repeat guests.
What are your group travel trends and predictions for 2023?
The forecast for this year is strong, with growth across many markets, from leisure to meetings. Travelers looking for luxury experiences will find themselves in Nashville. Corporate meetings have been steadily booking throughout the year, with the fall trending especially more advanced.
How to be a discreet and preferred partner for celebrity guests –
We have always been a preferred choice for high-profile personalities, thanks to the training that our entire staff receives to provide these guests the high-touch service they are accustomed to. All team members also agree to confidentiality for the anonymity of our guests.