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Supporting the Industry They Love

15 April 2021
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The pandemic has shown us how partnership, collaboration, alliances and friendships have been the backbone to a slow and unpredictable recovery. Some heroes are less visible but their dedication to the industry they need to thrive in is evident in their support, innovation and integrity during the past year.

Serta Simmons Bedding saw an opportunity to be a part of a solution during this unprecedented public health emergency by making and facilitating the donation of thousands of hospital relief beds – and again, by introducing the first virus-blocking mattress technology.

World Cinema has developed state-of-the-art, contactless technology aimed at keeping guests safe while maintaining a first-rate experience. WCI’s customizable WorldVue platform gives guests access to a mobile remote feature on their personal device, in-room concierge services, live conference or event streaming, and virtual checkout options. Properties can also utilize WorldVue’s housekeeping app to limit face-to-face interactions and the in-house channel to safely and easily communicate with guests through personalized messages. In addition to new technology, WCI has offered bill relief to properties in need throughout the pandemic.

In recognition of National Hospital Week, May 10 through 16, Keurig Dr Pepper (NYSE: KDP) encouraged consumers to express their thanks and appreciation to healthcare workers on social media. For every post of gratitude that included #FuelingtheFrontline, the Company provided a cup of coffee to a hospital worker, up to one million cups.

The campaign is part of the Company’s Fueling the Frontline initiative that has donated Keurig brewers and coffee to thousands of breakrooms in more than 350 hospitals across the country, with more than two million cups of coffee and other beverages donated since the COVID-19 crisis began.

KDP has also made a $250,000 donation to the National Restaurant Association Education Foundation (NRAEF) Employee Relief Fund to support cash grants provided to U.S. restaurant workers financially impacted by the COVID-19 crisis.

Canary Technologies launched Contactless Check-In, a solution that hoteliers could implement immediately to welcome guests while adhering to social-distancing guidelines. It allows hotels to check guests in with no physical or material contact between the guest and the front-desk agent – all they need is a mobile link with instructions to check in before their arrival.

“With the strength of our team, we were able to expedite the launch of Contactless Check-In, and we are providing this solution to our hotel partners at no cost during the pandemic to help ensure hotels remain a safe place for travelers”, says Canary Co-founder Harman Narula.

Relay’s product addressed two of the greatest challenges the pandemic presents for hotels, new operational procedures and employee reduction; meaning that the remaining staff must do more with less. Relay’s unlimited range and flexible configuration has allowed staff to communicate remotely and with additional resources via the Relay app – bringing teams closer together and discovering new efficiencies. As processes are implemented, streamlined communication becomes critical and the product has been widely deployed to manage occupancy control, maintenance and cleaning procedures. Understanding the lost revenue that the industry was facing, Relay has donated hundreds of devices to properties in need of help.

Throughout the pandemic, BCV has guided hotel partners in navigating social media and managing their social communities. Early on, with many travel plans cancelled or in limbo, BCV helped hotels prioritize customer care and responses – a critical tool in maintaining consumer trust. Later, when cities began to place stay-at-home orders, the team shifted messaging to align with those expectations. This meant strategically selecting content and deploying new engagement tactics, such as encouraging guests to share travel memories and leveraging in-house hotel experts to share insider tips on drink recipes, at-home spa treatments, and more to make staying at home more exciting.

BCV’s Vice President of Client Services, Erik Grazetti, best summarizes how the company has helped hoteliers amidst the pandemic: “In challenging times, hotels need the ability to pivot quickly and adapt their marketing efforts to the ever-changing landscape. BCV has used social media’s real-time, instant flexibility to help our partners present relevant messaging to a rapidly changing consumer base.”

Gather is the first streaming network where viewers can watch, plan, and create travel and event experiences online, on mobile, and streaming.

The global pandemic has increased our commitment to the health and strength of the travel, hospitality, and events industries. With booking windows and travel timelines ever-changing, travel and hospitality brands can no longer conduct business as usual. Gather partners with innovative brands to target their customers in a more strategic and visually impactful way that builds trust. Share your message with the world by bringing business, leisure, and group content into more than 40 million homes every day.

For 175 years, A.T. Cross Company has proudly developed beautiful, well-crafted and jewelry like writing instruments which have been gifted through generations to celebrate, commemorate and motivate. Today, as hoteliers seek to discover alternative ways to thank and reward their special clients, a pen with a Lifetime Mechanical Warranty could just be the Answer.

As we all work to encourage a safer workspace, having a pen of your own is critical as we avoid sharing items that may have been used by others. Choosing a pen with a stylus option means you can avoid touching screens and other surfaces which helps to protect guests and employees as they work through the check in and out processes.

Lainiere Hospitality offers a full complement of antimicrobial solutions for fabric hygiene and guest confidence using the natural power of safe and natural silver. Fabrics with Lainiere Performance Silver offer long-lasting protection against microbes. Imagine antimicrobial server and chefwear, complementary reusable antimicrobial valet and shoe bags for delivering guests their laundry and shoes; handsome, on-brand antimicrobial masks for staff; antimicrobial gloves for fitness centers’ that guests can take home with them, and more.

When the Covid-19 crisis emerged, Read Window Products quickly pivoted operations to address the urgent need for PPE for essential workers. From the beginning, demand grew exponentially. In the first 24 hours of production, Read Window Products specifically fielded orders for more than 10,000 masks. To date, the company has fulfilled thousands of orders, many sold directly to hotels to protect their staff.

Read Window Products continue to stock 3-ply, reusable cotton masks to meet ongoing demand for community organizations and business operations across all industries.

With travel at a halt, Biologique Recherche launched digital initiatives to help their partners provide online consultations to their guests. Webinars also offered a platform to train, hone skills, and bring their community closer – a well-received initiative by those furloughed.

In addition to investing in education, by absorbing rising costs and implementing initiatives such as drop-shipping, they hoped to tangibly contribute to safeguarding revenue streams. In an on-going effort to provide their industry with the personalized level of support they feel it deserves, they’ve grown their team to strengthen and foster relationships.

After spending the last six years helping travellers get the most from their trips, Vamoos shifted focus when the pandemic hit, launching their new app for hotels to help properties reopen with new, digital processes that keep their guests and staff safe.

More than just a way to go contactless though, Vamoos also helps enhance every guest’s visit to ensure a luxurious and magical experience no matter the restrictions. Guests can digitally access all hotel information from their phones, interact with staff from anywhere 24/7 via in-app instant messaging, and receive a personalised experience from the moment they book.

“Post-CV-19 hotel operations will be about doing more with less and honoring social distancing guidelines,” said Warren Dehan, Maestro PMS President. “Reduced staffing levels will mean more work is falling to management. This, combined with new social distancing mandates and guest health concerns, is creating the new guest journey, one that relies more on technology than ever before.” Therefore, Maestro PMS has developed a series of mobile and contactless tools that will take the pressure off management, provide integrations that will help hoteliers better manage through lower staffing levels without compromising guest experiences, and prepare everyone for reopening.

Leia Inc.’s groundbreaking 3D tablet Lume Pad, a CES 2021 Innovation Awards Honoree, is empowering hotel partners such as Valo Hotel in Helsinki, Finland, to revolutionize and re-imagine guest experience and safety. As part of a trial in partnership with leading hospitality software provider Poshie, the Lume Pad, integrated easily with the hotel PMS and POS, is engaging Valo guests with contactless and immersive 3D hospitality services.

“We at VALO are committed to ensuring each of our guests a safe and memorable visit during the challenges of the COVID-19 situation. Cutting-edge technology such as the Lume Pad 3D tablet allows us to provide our guests with services such as spa bookings, reservations, in-room dining and purchases, in a contactless, faster, more immersive and engaging luxury experience with added peace of mind.” – Tom Strandberg, General Manager, Valo Hotel & Work.

StayNTouch has remained committed to providing innovative technological solutions which has helped their customers navigate the challenges of the current market environment. At a time when hotels are looking to reduce costs, they offer simple SaaS pricing that drives down the total cost of ownership for their customers. Their True-Cloud PMS removes the burden of costly on-site servers, and their customers benefit from frequent automatic software updates and unlimited integrations at no additional cost. They offer a fully contactless check-in/out experience, complete with targeted automated offers for upgrades and amenities sent directly to a guests’ mobile device. This allows hotels to provide a safe and hygienic check-in experience, while also helping to personalize the guests journey and generate ancillary revenue. Their PMS also features robust automation to enable front of house and back of house staff to be more productive, even with a leaner staff and less resources. They’ve also provided a contactless alternative for their product support, offering fully-remote training, implementation, and deployment to customers who wish to avoid contact on property.

Pkt. has contributed to hoteliers overcoming the pandemic by providing a wellness amenity that boosts immunity, promotes hydration, and prioritizes the health of guests. Unique in its clean ingredients, and its dissolvable formula, Pkt. multivitamin offers guests an opportunity to continue their health routine while on the go.

Pkt. is elegantly packaged in single-serving packets that are lightweight, weather-resistant, easy to sanitize and compact. Each packet contains 18 dissolvable essential vitamins and minerals and when mixed with water creates a delicious, refreshing lemon flavored beverage.

Hoteliers have faced a multitude of challenges in 2020, only one of which is a need for increased flexibility across a hotel’s various space types. In June 2020, Lutron launched Athena – a flexible, simple, all-in-one solution that combines advanced lighting & control with intelligent shades and connected apps to deliver a holistic light experience. Well-suited to retrofit projects (along with new construction), Athena offers ultimate flexibility from design through construction and installation, with an iOS app that allows hotels to adjust lighting zones, set scenes, or change schedules in real time.

Hotel Internet Services has always worked to address the industry’s latest guest needs. Their BeyondTV and GuestCast platforms ensure that socially distanced guests can still achieve satisfaction with instant and secure access to their personal streaming subscriptions. Guests can also reduce exposure to germs by using televisions to order room service, find out hotel information and much more. With BeyondTV’s all-new contactless myRemote feature, guests can control virtually all television and BeyondTV functions using their own devices. With decreased hotel revenue, HIS has offered its Wi-Fi upgrade and entertainment services for at a reduced rate for the first 6 months.

The pandemic of 2020 has accelerated the use and acceptance of virtual meeting technologies that are now standard elements of face-to-face meetings. To help venues expedite this transition, Electro-Media developed the Electro-Media ReadyRoom™, a performance-based design concept that ensures meeting spaces enhance, rather than impede, the technologies required to support hybrid events.

Market Mapping plus Inc has redefined the way companies prospect for new customers. Their Brand Specific Survey Program brings you people who have specifically asked for more information about your property or resort. Rather than sending hundreds of thousands of blind emails to random prospects, you can reach targeted prospects who WANT to learn more about your property or services.

According to a recent survey by the National Skills Coalition, 36% of hospitality workers have limited or no digital skill. It’s a critical talent gap that was exposed when the COVID-19 pandemic forced event professionals to turn to technology for sourcing, planning, and collaboration. This shift to a new digital landscape is one that hoteliers must be prepared to master. Through Cvent’s free certification program, they’ve helped thousands of hospitality professionals learn important digital skills like the Cvent Supplier Network Certification and the Cvent Event Diagramming Certification. Both are designed to prepare hoteliers to meet the needs of event professionals, now and into the future.