Hospitality’s advocates for sustainable practice will share their experiences on achieving a more profitable future This year’s International Hospitality Investment Forum (IHIF) sees sustainability take a front seat as ‘planet’ tops the agenda alongside ‘people’ and ‘profit’. As the world-renowned event returns to Berlin on 3-5 May, some of hospitality’s most successful advocates for sustainable practice in the hotel landscape will be sharing their experiences on achieving a more profitable future for the industry. Members of the Sustainable Hospitality Alliance now account for a quarter of the entire global hotel room inventory, with the likes of Hilton, Marriott, IHG and Accor leading the charge. While encouraging strides continue to be made, more must be done. Therefore, an extensive education programme at IHIF will explore the synergetic responsibility among hotel managers, owners, stakeholders and guests alike to ensure minimal damage to the planet. A term used widely at this year’s event, ‘conscious hospitality’ comes under the microscope with a focus on the importance of strong leadership to enable change. Debunking one of the most significant perceived obstacles for stakeholders, Maribel Esparcia Pérez, Founding Partner of the European Sustainable Hospitality Group will be leading a session on How to Operate Sustainably and Profitably. This session precedes another pivotal discussion on Wednesday 4 May on Green Finance, a concept that looks at the prospect of how cheaper debt financing for sustainable hotels could create value. Linking sustainable practice with investment is the panel discussion Deep Dive: KPIs for ESG in hospitality investment, which also takes place on Wednesday 4 May and will see Catherine Dolton, Chief Sustainability Officer and Vice President, Global Corporate Responsibility, IHG and Xenia Zi Hohenlohe, Chief Executive, Considerate Group among those providing insight in this area. On Thursday 5 May, Amran Raja, Hotels Development Director at Phoenix Capital Partners will offer more than 30 years of construction experience to underpin best practices when it comes to weaving sustainability into the foundations of a building, both for new build hotels and refurbishment projects. Organised by Questex Hospitality Group, IHIF is the leading event in the global hotel industry calendar, attracting senior leaders and top brands from over 80 countries, including global investors, asset managers and leading hoteliers. For more information and to register for IHIF (3-5 May 2022) visit www.ihif.com.