Robes, towels, and linen can play a significant role in a hotel’s marketing strategy by enhancing the guest experience and creating a positive brand image. Read the articles to learn some ways these products can contribute to a hotel’s marketing efforts.
Hotels provide robes for their guests for several reasons, which can enhance the overall guest experience and add value to their stay. Here are some reasons why hotels choose to offer robes:
What makes a luxury property different from other hotels? While some might say it’s the grandeur of the property – the building, the artwork, the furniture – others may say it’s the amenities – the heated bathroom floors, lush towels and floor-length Turkish cotton robes, incredible gourmet food selections, and an undeniable service level from staff members.
Evins Communications (Evins), a New York-based public relations agency with four decades of experience and success marketing iconic lifestyle brands, announced that it has acquired Teuwen Communications (Teuwen). Teuwen, named a Top 10 Wine and Spirits PR Agency in the US by Meininger’s Wine Business International, brings additional and sophisticated capabilities, creativity and knowledge to an already thriving agency practice. The acquisition will accelerate Evins’ commitment to providing clients with leading PR and marketing campaigns that win consumer, trade and media hearts and minds while delivering business value.
A pen is more than a pen when treated as an instrument that imprints a hotel brand’s larger overarching story.
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