Attracting excellent clientele to your property is an ongoing effort. Gifting is a highly motivating action, evoking a personal connection with your new potential partner. 
What you decide to give, and how you frame that gift, can be the difference between moving the relationship forward or turning them off, with your gift ending up in the trash. You can increase your ROI significantly when it comes to corporate gifting by focusing on desirable, luxurious, functional items that double as reminders of your perfect property.

Ancillary revenues are skyrocketing and total revenue figures can help hotels benchmark performance against their comp set, but operational decisions should be made by diving deeper.