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Travelers’ Journey, Personas, and the 4Ps of Tourism Marketing Mix

Research has shown that the tourism sector will become increasingly hypercompetitive after the COVID-19 pandemic. Therefore, consistent promotion with a marketing mix is a realistic and fresh approach to achieve tourism goals.

SPOTLIGHT ON- Kenton Jones BVI Regional Manager, Virgin Limited Edition

Necker Island has recently completed a full renovation after the destruction of hurricane Irma and is ready to bounce back after the pandemic with safety protocols and a dream destination folks have been looking forward to after a long hard year.

StayNTouch Expands to Gulf Region, Selected by Riyadh Based Hotel Management Company, IRIS Hotels

IRIS Hotels, one of Saudi Arabia’s premier hotel development and management companies, selected StayNouch, a global leader in guest-centric technology and mobile hotel property management systems (PMS), to implement their PMS technology at the collection of the boutique hotels in Jizan, Taif, and Riyadh, Saudi Arabia.

PR Masters Series Podcast, Episode #51 – Mathew Evins

About the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Mathew Evins, Chairman and Co-Founder of EVINS Communications

About Our Guest
Mathew Evins is the Chairman and Co-Founder of EVINS Communications, an award-winning brand marketing communications and public relations firm specializing in the premium, prestige and luxury sectors. The Agency encompasses four practice areas; Brand Essence & Content Curation; Digital & Social Insights & Implementation; Food, Spirits & Wine; Lifestyle; and Travel & Hospitality. EVINS Communications has an established reputation for providing consummate business strategic counsel, as well as for transforming brand potential into brand performance. The Agency utilizes business, market and digital analytics and insights to create strategies and programs that engender exponential brand benefit and quantifiable business value. Well known for its exceptional creativity, strategies and tactics, the Agency utilizes compelling brand activations, immersive content and experiential programming, event embedding and brand placement, media and influencer engagement, thought leadership and authority positioning, strategic brand collaborations and partnerships, to catalyze and enhance brand resonance, brand engagement and brand advocacy. EVINS Communications provides clients with a demonstrable and exponential return on investment and builds enduring client partnerships, with an average tenure of more than eight years and several in excess of two decades.

Since its founding in 1987, EVINS has played an invaluable role in the development and growth of such icons, innovators and pioneers as American Express Centurion and Platinum, Barney’s New York, Bergdorf Goodman, Bomber Ski, Cakebread Cellars, Chaumet, Colgin Cellars, CORE Club, Courvoisier Cognac, Departures Magazine, Duxiana, Ebel Watches, Exclusive Resorts, Glaceau Vitamin Water, Half Moon Resort, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica Camera, Louis Jadot Wines, Maker’s Mark Bourbon, Marquis Jet, Neiman Marcus, Ocean Reef Club, Park Hyatt, National Limousine Association, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, SmartWater, South Sea Pearl Consortium, Swarovski, Tequila Avion, The Knickerbocker Hotel, The Lanesborough, The Lowell, Tourneau, Trinchero Family Estates, Uniworld Boutique River Cruise Collection, Valentino, Vera Wang and Wheels Up, amongst many others.

Prior to founding EVINS Communications, Mr. Evins previously served as CEO of Pain Therapeutics Corporation, a healthcare services and technology innovator, beforehand as President of Cardiff Consultants, a business and financial strategic consultancy and formerly as Vice President of Vector Petroleum Corporation, an oil and gas exploration business. While an undergraduate at the University of Pennsylvania, from which he received a B.A. degree, Mr. Evins created and co-published “The Talisman Report,” which became the world’s leading investment advisory newsletter for the three years of its publication. While attending the University of Pennsylvania, and for more than six years beforehand, Mr. Evins served on the staff of Cornell Medical Center, initially as a Surgical Research Associate in the Cardiovascular Research Laboratory and, subsequently, as Associate Director of the Rogosin Organ Retrieval & Preservation Laboratory.

Mr. Evins is one of the most respected authorities and thought leaders in luxury and luxury hospitality, has lectured at the Cornell Hotel School and NYU’s Graduate School of Business, and has authored numerous articles on luxury and luxury hospitality. Mr. Evins currently serves on several philanthropic, professional and industry boards, including the Global Virus Network comprised of 63 Centers of Excellence and 11 Affiliated Institutions in 35 countries worldwide working collaboratively to prepare for, defend against and provide an integrated first research response to, existing, emerging and unidentified viruses that pose a clear and present threat to public health, such as COVID-19, of which organization he is a cofounding board member and serves as Secretary and Treasurer, as well as the International Hotel Investment Forum and The International Luxury Hotel Association.

Where Hospitality Wins

When you run a hotel, motel, or other hospitality business, staying connected to your customers and staff is a must. Your customers expect to be easily routed to the right department to address their needs immediately.
Herrington Technology has services that meet these tough hospitality requirements. For example, our service with Ooma Office can help you create a better customer experience that drives repeat business and strong reviews, all while enjoying significant savings over your previous business phone service.

Check out our attached flyer which explains more about how easy it is to enhance communications, retain more customers and grow-back the hospitality industry one excited customer at a time.

We look forward to helping your hospitality business win!

High Tech for High Touch

SilvaClean innovative fabric care technology infuses all fabrics with the natural power of antimicrobial silver, empowering these high-touch surfaces with the ability to fight off pathogenic, odor-causing, and fabric-degrading microbes during use, storage, and transport. The SilvaClean technology provides the luxury, comfort, and safety to confidently welcome back guests and staff.

Coco Collection selects Cendyn to power their CRM and loyalty programs

Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce Coco Collection has selected Cendyn to power their CRM and loyalty program across the Collection’s portfolio of boutique luxury resorts in the Maldives.