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Travelers’ Journey, Personas, and the 4Ps of Tourism Marketing Mix

Research has shown that the tourism sector will become increasingly hypercompetitive after the COVID-19 pandemic. Therefore, consistent promotion with a marketing mix is a realistic and fresh approach to achieve tourism goals.

SPOTLIGHT ON Javier Hortal, SVP Design & Development, Middle East & Europe, sbe Corporate London

Javier expands on new projects they are working on in Dubai, France, and London, as well as a resort project in Sardinia, reminding us that the attention needs to be on how design facilitates a superior guest experience, and not just on the design itself.

SPOTLIGHT ON Feisal Jaffer, Global Head of LXR Hotels & Resorts, Hilton

Feisal gives an indepth look at how Hilton has been rising to the challenges of the pandemic, the policies and procedures they have put in place to make their guests and staff feel safe as well as their Hilton EventReady program for event planners.

Banyan Tree Samui Offers Complimentary Night to Healthcare Workers

KOH SAMUI, Thailand, One of Thailand’s most prestigious hotels is offering a complimentary night’s stay to any of the country’s professional healthcare workers in recognition of their sacrifice and dedication to saving lives during this year’s coronavirus crisis.