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Captivating Diverse Travelers: Unlock the Secrets to Attracting Your Ideal Guests

As a hotelier, understanding the diverse preferences of travelers is key to attracting and delighting your guests. By tailoring your offerings to different types of travelers, you can create a truly immersive and memorable experience. Let’s explore how you can captivate various traveler segments with the unique features and promotions offered by exceptional hotels.

Evins Communications Accelerates Growth with Acquisition of Teuwen Communications

Evins Communications (Evins), a New York-based public relations agency with four decades of experience and success marketing iconic lifestyle brands, announced that it has acquired Teuwen Communications (Teuwen). Teuwen, named a Top 10 Wine and Spirits PR Agency in the US by Meininger’s Wine Business International, brings additional and sophisticated capabilities, creativity and knowledge to an already thriving agency practice. The acquisition will accelerate Evins’ commitment to providing clients with leading PR and marketing campaigns that win consumer, trade and media hearts and minds while delivering business value.

PR Masters Series Podcast, Episode #51 – Mathew Evins

About the Podcast
The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Mathew Evins, Chairman and Co-Founder of EVINS Communications

About Our Guest
Mathew Evins is the Chairman and Co-Founder of EVINS Communications, an award-winning brand marketing communications and public relations firm specializing in the premium, prestige and luxury sectors. The Agency encompasses four practice areas; Brand Essence & Content Curation; Digital & Social Insights & Implementation; Food, Spirits & Wine; Lifestyle; and Travel & Hospitality. EVINS Communications has an established reputation for providing consummate business strategic counsel, as well as for transforming brand potential into brand performance. The Agency utilizes business, market and digital analytics and insights to create strategies and programs that engender exponential brand benefit and quantifiable business value. Well known for its exceptional creativity, strategies and tactics, the Agency utilizes compelling brand activations, immersive content and experiential programming, event embedding and brand placement, media and influencer engagement, thought leadership and authority positioning, strategic brand collaborations and partnerships, to catalyze and enhance brand resonance, brand engagement and brand advocacy. EVINS Communications provides clients with a demonstrable and exponential return on investment and builds enduring client partnerships, with an average tenure of more than eight years and several in excess of two decades.

Since its founding in 1987, EVINS has played an invaluable role in the development and growth of such icons, innovators and pioneers as American Express Centurion and Platinum, Barney’s New York, Bergdorf Goodman, Bomber Ski, Cakebread Cellars, Chaumet, Colgin Cellars, CORE Club, Courvoisier Cognac, Departures Magazine, Duxiana, Ebel Watches, Exclusive Resorts, Glaceau Vitamin Water, Half Moon Resort, Hotels & Resorts of Halekulani, Inspirato, Jet Linx Aviation, Leica Camera, Louis Jadot Wines, Maker’s Mark Bourbon, Marquis Jet, Neiman Marcus, Ocean Reef Club, Park Hyatt, National Limousine Association, Preferred Hotels & Resorts, Rosewood Hotel & Resorts, SmartWater, South Sea Pearl Consortium, Swarovski, Tequila Avion, The Knickerbocker Hotel, The Lanesborough, The Lowell, Tourneau, Trinchero Family Estates, Uniworld Boutique River Cruise Collection, Valentino, Vera Wang and Wheels Up, amongst many others.

Prior to founding EVINS Communications, Mr. Evins previously served as CEO of Pain Therapeutics Corporation, a healthcare services and technology innovator, beforehand as President of Cardiff Consultants, a business and financial strategic consultancy and formerly as Vice President of Vector Petroleum Corporation, an oil and gas exploration business. While an undergraduate at the University of Pennsylvania, from which he received a B.A. degree, Mr. Evins created and co-published “The Talisman Report,” which became the world’s leading investment advisory newsletter for the three years of its publication. While attending the University of Pennsylvania, and for more than six years beforehand, Mr. Evins served on the staff of Cornell Medical Center, initially as a Surgical Research Associate in the Cardiovascular Research Laboratory and, subsequently, as Associate Director of the Rogosin Organ Retrieval & Preservation Laboratory.

Mr. Evins is one of the most respected authorities and thought leaders in luxury and luxury hospitality, has lectured at the Cornell Hotel School and NYU’s Graduate School of Business, and has authored numerous articles on luxury and luxury hospitality. Mr. Evins currently serves on several philanthropic, professional and industry boards, including the Global Virus Network comprised of 63 Centers of Excellence and 11 Affiliated Institutions in 35 countries worldwide working collaboratively to prepare for, defend against and provide an integrated first research response to, existing, emerging and unidentified viruses that pose a clear and present threat to public health, such as COVID-19, of which organization he is a cofounding board member and serves as Secretary and Treasurer, as well as the International Hotel Investment Forum and The International Luxury Hotel Association.

Hotel Trends for 2021

We’ve seen most of the hospitality industry pivot quickly and adapt to the new normal over the past nine months. Hoteliers created a sense of comradery with other hospitality businesses and cross-promoted, teamed up on new offerings, and helped each other, their neighbors, and anyone who needed the support.