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Travelers’ Journey, Personas, and the 4Ps of Tourism Marketing Mix

Research has shown that the tourism sector will become increasingly hypercompetitive after the COVID-19 pandemic. Therefore, consistent promotion with a marketing mix is a realistic and fresh approach to achieve tourism goals.

Things To Look Out For When Marketing Luxury Resorts

In our current climate, domestic travel rules often supreme due to the effects of the ongoing pandemic. But with successful vaccines on the horizon and international travel slowly rebounding, we will soon see a resurgence of international tourism as well. What does this mean for luxury resorts?