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Travelers’ Journey, Personas, and the 4Ps of Tourism Marketing Mix

Research has shown that the tourism sector will become increasingly hypercompetitive after the COVID-19 pandemic. Therefore, consistent promotion with a marketing mix is a realistic and fresh approach to achieve tourism goals.

SPOTLIGHT ON- Kenton Jones BVI Regional Manager, Virgin Limited Edition

Necker Island has recently completed a full renovation after the destruction of hurricane Irma and is ready to bounce back after the pandemic with safety protocols and a dream destination folks have been looking forward to after a long hard year.

New Study: There is plenty of pent-up demand for summer travel and ‘workcations’ are the new trend

The Revenge Traveler is here to stay: 45 percent of travelers now fall into the “revenge travel” segment (up from 10 percent at the end 2020) with plans to increase their travel spending in 2021 – and elevated travel budgets aren’t expected to go away anytime soon.

AMResorts® Launches AMR™ Collection to Further Strengthen Market Positioning

AMResorts L.P. introduces the new master brand AMR™ Collection. Inspired by guests throughout its successful 20-year track record, AMR™ Collection brings together six resort brands, each designed for every lifestyle and stage of life, under one trusted name.

Spotlight On Dan McGowan, General Manager, Fairmont Empress

Fairmont Empress Hotel sits proudly at the centre of culture and history in Victoria, British Columbia. This is the best of all worlds – where contrast meets distinction, opulence blends harmoniously with the understated and fabled history meshes with contemporary affairs. One of the oldest hotels in Victoria and a National Historic Site built in 1908, this grand dame is an alluring blend of classic and contemporary, vintage and cutting-edge.

SPOTLIGHT ON Amanda Elder, Chief Commercial Officer and Member of the Management Board Kempinski Hotels

Kempinski Hotels have moved with agility and flexibility during the pandemic to minimize the impact on both business and staff as well as build a strategic plan for the future. Amanda talks about how they have remained engaged with their guests and the opening of Kempinski Palace Engelberg in June.

New International Study Shows U.S. Black Travelers Are More Influenced by Concerns About Safety and Representation in Marketing than European Black Travelers

MMGY Global recently announced results from the second and final phase of The Black Traveler: Insights, Opportunities & Priorities research report. The study was created by MMGY Travel Intelligence on behalf of Black traveler advocacy organizations to identify the needs, behaviors and sentiment of the Black travel community.