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Travelers’ Journey, Personas, and the 4Ps of Tourism Marketing Mix

Research has shown that the tourism sector will become increasingly hypercompetitive after the COVID-19 pandemic. Therefore, consistent promotion with a marketing mix is a realistic and fresh approach to achieve tourism goals.

BASICS TO ENSURE A SMOOTH START-Role of Human Resources during the return-to-work phase of the Pandemic

The world is being adversely impacted by the unprecedented health crisis – Covid19 and organizations are exercising extreme caution with regards to the health and safety of their employees and stakeholders.

New Study: There is plenty of pent-up demand for summer travel and ‘workcations’ are the new trend

The Revenge Traveler is here to stay: 45 percent of travelers now fall into the “revenge travel” segment (up from 10 percent at the end 2020) with plans to increase their travel spending in 2021 – and elevated travel budgets aren’t expected to go away anytime soon.

Splendour Revisited in Legendary Wangzilou: Kempinski Hotel Nanjing Unveils Gourmet Landmarks Jin Kai Lou Chinese Restaurant and Frieda Restaurant

Kempinski Hotel Nanjing recently announced the opening of its newest addition to the hotel’s current inventive dining options: Chinese restaurant Jin Kai Lou and the second Frieda Restaurant in China.

More than Words: W Hotels Celebrates Pride 2021 with a Summer Book Club, Amplifying Queer Authors and Narratives

Literary Selections Chosen by ‘them.’—the Next-Gen Community Platform Which Chronicles Stories, People and Voices Through the Lens of Today’s LGBTQ+ Community

Albert Herrera joins Global Travel Collection as Chief Commercial Officer

Global Travel Collection has appointed former Virtuoso executive, Albert Herrera as their chief commercial officer where he will be responsible for managing the company’s relationships with partners to maximize their offerings to the organization’s premium leisure, corporate and entertainment travel advisors. Herrera will report to GTC President, Angie Licea, effective April 12.

Major hotel chains are starting to offer onsite testing in response to CDC regulations

Major hotel chains around the world are ramping up COVID-19 testing amenities for its guests following the US Centers for Disease Control and Prevention’s latest testing protocol for all international travelers headed to the US.

Twin Peaks Lodging Growing and Set to Thrive Through the Pandemic With Maestro PMS

Independent full-service spa hotel in ouray, colorado, leverages the full maestro solution to provide contactless kiosk check in, mobile housekeeping, digital reg card, and mobile spa scheduler keeping guests and staff safe while positioning for expansion.