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Top Travel Trends in 2023: What You Need to Know

By Adir Ron, Chief Marketing Officer for Duve
20 April 2023
5 min read
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As we move further into 2023, the travel industry is showing strong signs of recovery after the challenging times caused by the COVID-19 pandemic. With the rollout of vaccines around the world, more people are feeling confident about traveling again, and there are several emerging trends that are shaping the way people approach travel in the post-pandemic era. 

One of the most significant trends is a renewed interest in sustainable travel, as people become more aware of the impact of tourism on the environment and local communities. Another trend is the rise of remote work and digital nomadism, as more people opt to work remotely and travel at the same time. Additionally, there is a growing demand for off-the-beaten-path destinations, as travelers seek to avoid overcrowded tourist hotspots and discover unique and authentic experiences. These trends are reshaping the travel industry and providing exciting opportunities for both travelers and the travel industry alike.

Here are some of the top travel trends for 2023 that you should know about:


Sustainability has become an increasingly important issue in recent years, and travelers are now more aware than ever of the impact their trips have on the environment. In 2023, we can expect to see a rise in eco-tourism, which focuses on environmentally responsible travel. This could include activities such as volunteering on conservation projects, staying in eco-friendly accommodations, and supporting local sustainable businesses.

In addition we are seeing many hotels and accommodations adopting digital technologies, like guest experience platforms, to reduce their reliance on paper. This includes things like check-in and check-out procedures, guest directories, and billing systems. By implementing these digital systems, hotels can reduce their paper consumption, save costs, and enhance the guest experience with more efficient and streamlined processes. Additionally, going paperless allows hotels to reduce their carbon footprint, as paper production and disposal contribute to deforestation and greenhouse gas emissions. As consumers become more environmentally conscious, hotels that prioritize sustainability and adopt eco-friendly practices are likely to attract more guests and gain a competitive edge in the industry. 

Experiential travel

In the age of social media, travelers are looking for unique and memorable experiences that they can share with their friends and followers. Experiential travel is all about immersing oneself in the local culture, history, and customs of a destination. This could include taking a cooking class with a local chef, learning traditional crafts from artisans, or participating in a cultural festival.

To appeal to these travelers, hotels are going beyond the traditional amenities such as spas and fitness centers, and instead, offering unique experiences that connect guests with the local culture and community. Some hotels are partnering with local artisans and chefs to offer immersive cooking classes and food tours that showcase the local cuisine. Others are organizing guided tours and excursions to nearby attractions, or offering cultural activities such as dance or music performances. By offering these experiential elements, hotels can create a memorable and meaningful stay for their guests, while also contributing to the local economy and promoting sustainable tourism practices.

Digital nomadism

The pandemic has accelerated the trend of remote work, and many people are now able to work from anywhere in the world. In 2023, are seeing more people embracing digital nomadism, which involves traveling while working remotely. Hotels and resorts are starting to offer packages that cater specifically to digital nomads, with features such as high-speed internet, coworking spaces, and flexible check-in and check-out times. Some hotels even offer fully equipped private offices or meeting rooms that can be rented for a day or longer.

Another way that hotels can cater to digital nomads is by offering social events and networking opportunities, which allow them to connect with other travelers and professionals in their industry. By catering to the needs of digital nomads, hotels can attract a new demographic of guests who value convenience, flexibility, and the ability to work remotely while traveling.

Wellness travel

Travelers are increasingly looking to prioritize their physical and mental wellbeing while on vacation. In 2023, we are seeing a rise in wellness travel, which includes activities such as yoga retreats, spa treatments, and wellness-focused culinary experiences. Hotels and resorts are also starting to offer wellness packages that include features such as meditation classes, nutritional counseling, and personal training sessions.

Additionally, hotels are designing their spaces to promote relaxation and tranquility, with features such as lush gardens, meditation spaces, and soundproof rooms. By providing these wellness amenities and programs, hotels can attract a growing number of travelers who are seeking to maintain their health and well-being while on the road, and who are willing to pay a premium for the opportunity to do so.

Multi-generational travel

With families more eager than ever to spend time together after the pandemic, multi-generational travel has become more popular in 2023. This involves families traveling together, including grandparents, parents, and children, and choosing destinations and activities that cater to all age groups. Hotels and resorts are starting to offer multi-generational packages that include a wide range of activities for all ages and interests, such as family-friendly water parks, playgrounds, and game rooms. Additionally, hotels are offering spacious accommodations that can accommodate larger families, with features like connecting rooms or suites with separate living areas. By appealing to these multi-generational travelers, hotels can offer a memorable and enjoyable vacation experience for families of all sizes, while also appealing to a growing market segment that values quality time spent with loved ones.

In conclusion, the travel industry is experiencing some exciting new trends in 2023. From eco-tourism to wellness travel to multi-generational travel, there will be something for every type of traveler. By staying on top of these trends, hotels and resorts can position themselves to attract and cater to these new and emerging travel segments.