HOME > Latest News > Press Release > W Hotels Takes a Leading Role in The Celebration of World Pride
Latest News
Press Release

W Hotels Takes a Leading Role in The Celebration of World Pride

1 March 2022
6 min read
Share Article
W Hotels

W Hotels Will Take The Stage in Support of The World’s Largest Celebration of Diversity and Inclusion at The Sydney Gay and Lesbian Mardi Gras Parade and Australia’s First World Pride 2023

Whoever you are, wherever you are, you’re welcome at W Hotels. The trailblazing luxury lifestyle brand continues its longstanding commitment to diversity and inclusion by extending its support with Australia’s longest running LGBTQIA+ organisation, the Sydney Gay and Lesbian Mardi Gras. W Hotels will be a major champion of the celebration in 2022, 2023, and 2024, adding the brand’s magnetic energy and long-standing passion for music to the world-famous festival and parade.

“We are so proud to be announcing our three-year collaboration with the Sydney Gay and Lesbian Mardi Gras and the Sydney WorldPride in 2023,” said Jennie Toh, Vice President, Brand Marketing and Brand Management, Marriott International Asia Pacific. “We continue to strive to be a global leader in promoting diversity, equity, and inclusion through culture and creativity, and Sydney’s Gay and Lesbian Mardi Gras is the perfect platform for us to showcase this commitment, which is core to the DNA of W Hotels.”

“We’re delighted to have W Hotels join us over the next three years,” said Albert Kruger, CEO of Sydney Gay and Lesbian Mardi Gras. “They have an incredible track record in creating an inclusive space for their workplace and hotel guests and are committed to diversity and equity.”

For the third year running, W Hotels will be taking the stage at the 2022 Parade on March 5 at the Sydney Cricket Ground. Demonstrating its position as an enthusiastic advocate for equity while inspiring travellers to unite and shine, W will play a lead role in celebrating the important global messages of the right to love and inclusion under the 2022 Mardi Gras “United We Shine” theme. This year will also see W Hotels join forces with the influential Australian pop group, Cub Sport, with their artful music, fuelled by inclusivity and authenticity. Cub Sport is the perfect ally to march alongside W Hotels in the celebrations this year. 

In 2023, WorldPride – the largest Pride celebration in the world – will be coming to Sydney to combine with the Sydney Gay and Lesbian Mardi Gras for the first time. The festival is set to be one of the largest global events in Australia’s New South Wales since the Sydney 2000 Olympic Games. Landmark events that are anticipated to feature in WorldPride include a First Nations Gala Concert, a world-class Human Rights Conference, and a closing party at Bondi Beach along with the Pride March across the Sydney Harbour Bridge with over 50,000 participants – the largest pride march to ever be held in Australia.

“Sydney WorldPride will be the first time this global celebration has come to the southern hemisphere, and we are looking forward to welcoming our LGBTQIA+ family and friends from around the world to help us celebrate,” said Kate Wickett, CEO Sydney WorldPride. “Through our relationship with W Hotels, guests will be able to stay just footsteps from many of our key events, and whether they want to live it up or chill out we know they will feel welcomed at a W. W Hotels are truly supportive allies, showing up and speaking out on important issues that matter to the LGBTQIA+ communities.”

Known for creating destinations within a destination, W currently has two dynamic locations in Australia: W Brisbane and W Melbourne, with the highly anticipated W Sydney set to open in late 2022.

Members of Marriott Bonvoy, Marriott International’s award-winning travel program, will have access to exclusive Marriott Bonvoy Moments including access to the parade and entrance to the premium parade viewing spot. Exclusive hotel packages will be available across Marriott’s portfolio of hotels in Sydney including Sheraton Grand Sydney Hyde Park, Sydney Harbour Marriott Hotel, Pier One Sydney Harbour, Autograph Collection and Four Points by Sheraton Sydney Central Park. For a chance to redeem these, members can bid their points at www.moments.marriottbonvoy.com.

Marriott International has a long-standing commitment of celebrating diversity, equity and inclusion and creates an environment that is truly welcoming for all. In Asia Pacific, the company has been recognized for its LGBT+ workplace inclusion practices and initiatives by the Community Business’ LGBT+ Inclusion Index. Marriott Bonvoy is also a proud sponsor for the Gay Games 11, the first ever Gay Games event to be held in the region.

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for over two decades. Trailblazing its way around the globe, with nearly 60 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests’ lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand’s provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring, and infectious, the brand’s super-charged energy celebrates guests’ endless appetite to discover what’s new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free, or for more information about the program, visit MarriottBonvoy.marriott.com.

About Marriott Bonvoy®
Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with 30 brands that are tailored to every type of journey. From The Ritz-Carlton and St. Regis to W Hotels and more, Marriott Bonvoy has more luxury offerings than any other travel program. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, and through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.

Media Contacts:
Elizabeth Bishop, Director, Global Communications, Luxury Brands
Marriott International
Elizabeth.Bishop@marriottluxurybrands.com

Derek Kokinda, Manager, Global Communications, Luxury Brands
Marriott International
Derek.Kokinda@marriottluxurybrands.com